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Featured Chief Outsider

Known as a CMO who can create “bottom-line magic,” Bill Andrews has done just that by pairing world-class branding with strong ROI-based database marketing programs for firms such as Viking Range. As the head of marketing for the iconic global lifestyle brand, Andrews developed programs that established a new category for the home market and helped Viking enjoy a dominant brand predisposition in its market segment. An early champion of the power of social and digital media, Andrews also is a deft expert in database marketing and CRM, and has championed programs that have produced first-year ROI of more than 300 percent.
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