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From Recovery to Recession: A CEO’s Guide to Thriving Through Economic Shifts
When markets shift—and they always do—the winners are those who don’t wait to react. They move first, and fast. No matter which of the four cycles you’re currently experiencing, one constant remains true: waiting for things to be more favorable is a bad strategy. Additionally, doing nothing is not an option. Companies that anticipate, plan, and act in alignment with their current business phase can maintain resilience, capture opportunities, and outperform competitors who simply “wait it out.”
Healthcare Marketing: Getting Your Value Propositions Right, Part 2
Thu, Oct 3, 2024 — My last blog featured highlights from a recent conversation with Jairus Marketing CEO Scott Alexander. This conversation spotlighted the long-reaching benefits of compelling value propositions in healthcare marketing. For the second half of this topic, let’s explore how tailoring value propositions to specific audiences is essential for success in healthcare.
20 AI-Powered Strategies to Supercharge Your SaaS Sales
Wed, Oct 2, 2024 — AI (artificial intelligence) is taking the entire technology sector by storm. And all SaaS vendors are adding AI functionality to their product offerings to stay competitive, as FOMO (Fear of Missing Out) syndrome takes hold. The same is happening in the SaaS industry; smart tools can help your sales and marketing team make better and faster decisions, plan, and craft a better customer service approach. As a SaaS CEO, CSO, or CMO, these solutions will open a whole new set of opportunities for growth, oversight, and measurement that can help you be a more prepared and better-informed leader.
Healthcare Marketing: Getting Your Value Propositions Right
Wed, Sep 25, 2024 — As a healthcare marketing specialist, I know how challenging it can be to articulate your value to your target customers. I often see what people think are effective value propositions, but they're just sales-based marketing buzzwords that require a dictionary, an encyclopedia, or a concordance to understand. I recently spoke with Scott Alexander, CEO of Jairus Marketing, an innovative healthcare marketing firm that tactically helps healthcare companies build brand awareness, market demand, and sales opportunities.
Preparing for Tomorrow: How to Thrive Amid 2024’s Economic Uncertainty
Wed, Aug 7, 2024 — It is no secret that the US economy is experiencing more turbulence than most jetliners – and that is saying a lot! If you have been following ITR Economics' monthly Trends Report™, you are probably aware of ITR’s mild recession forecast for the industrial sectors and slower growth forecast for GDP this year. ITR is also predicting a 3.0% rate of inflation in 2024. Now here is the big question: Should you be worried? Regardless of the projected intensity, our economy is nonetheless experiencing a choppy season. Though having a plan is crucial, keeping your eye on the bigger picture is paramount. ITR forecasts that the US economy will shift back into broad-based growth, moving from a downward economy at the end of 2024 to a period of sustained growth during 2025. The transition from sluggishness to accelerating rise over 12 months is noteworthy.
Hiring at the Right Level: Fractional or Full Time?
Wed, Jul 10, 2024 — Finding the right leadership talent isn't just about filling a title; it's about matching skills and responsibilities to an enterprise's needs. The importance of strategic hiring decisions cannot be minimized. However, putting the right person in the correct position is critical, and sometimes, that may mean something other than a permanent, direct hire.
Creating Compelling Assessments that Drive Value
Tue, Jul 9, 2024 — Does your business need a health checkup? Just as you would not wait for symptoms to turn into a full-blown illness before seeing a doctor, savvy leaders understand the value of regular assessments to keep their organizations healthy and thriving. Assessments are a vital diagnostic tool, revealing strengths, weaknesses, and hidden issues that might otherwise go unnoticed. Much like preventive healthcare, they provide early warnings, allowing leaders to address concerns before they escalate into crises.
99 and Counting Backwards
Tue, Jul 2, 2024 — Out for a walk on a cool May morning, I saw a pickup truck pull alongside. It was Ray from up the street. “Are you around May 31st?” he asked. “I’m having a 99th birthday party.” That’s funny, I thought, Ray can’t be much over 70. “Yep, this one is my 99th. Last year’s party was my 100th. Figured there’s no way I’d ever live to be 100, and I really wanted to have a 100th birthday party. So I did!
The Importance of Customer Empathy in Journey Mapping
Thu, Jun 20, 2024 — In today's hyper-connected world, the customer journey has evolved into a multifaceted landscape shaped by many influences and access to extensive information. As personalization and marketing sophistication continue to advance, it becomes increasingly vital for businesses to acknowledge that understanding the customer journey extends beyond mere assumptions. To navigate effectively, businesses require a nuanced approach that recognizes the inherent complexity of consumer behavior and actively engages in empathetic journey mapping.
The Untapped Powerhouse: Why CEO Social Media Presence Matters
Fri, Jun 7, 2024 — In today's digital age, consumers and potential employees are increasingly turning to social media to understand the companies they interact with. This extends beyond just a catchy company bio and curated product photos. For private CEOs, social media offers a powerful, yet often underutilized platform to build brand awareness, establish thought leadership, and connect with your target audience on a deeper level.