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How to Develop Future C-Suite Leaders: A Guide for Mentoring and Succession Planning
Ambition is the easy part. The real question is whether your company’s future CEO’s, CFOs, COOs, CMO’s and CROs are already growing inside the business long before you need them.
Mastering Marketing Performance to Drive Growth, Brand Strength, and Results
Fri, Dec 6, 2024 — Here are several strategies and tactics CEOs can leverage to: Recapture Growth Improve Performance Build Brand Strength Get Better Results in 2025
Five Key Signals CEOs Need a Fractional CRO: Accelerating Growth for Mid-Market Companies
Tue, Dec 3, 2024 — For mid-market CEOs, navigating growth can feel like walking a tightrope. There's immense pressure to scale the company, optimize revenue streams, and hit ambitious targets without overextending resources or risking quality. While some companies have full-time Chief Revenue Officers (CROs) to spearhead these initiatives, others find that hiring a CRO on a fractional basis provides the right mix of expertise, flexibility, and cost-efficiency.
Creating a Strategic Mindset Within Your Sales Organization
Tue, Dec 3, 2024 — By cultivating a strategic mindset within your sales organization, you can drive customer-centric selling practices, create long-term value for the company and its customers, and position your organization for a sustained competitive advantage and growth. A strategic mindset helps align the sales team's activities and priorities with the company's long-term vision, mission, and objectives. This alignment ensures that the sales efforts contribute to the overall success and growth of the organization.
Nate’s Erroneous Thinking (but probably not yours)
Tue, Nov 26, 2024 — Let’s suppose that each of us is recognized at work for thinking clearly, correctly, maybe even insightfully. That is no guarantee that our significant others will recognize that quality in us at home. No, in our personal lives, our thoughts may be regarded by those who love us as Erroneous Thinking.
Top 10 Ways CEOs Can Improve Sales & Marketing Alignment
Mon, Nov 25, 2024 — Close Collaboration Ensures Go-to-Market Success A survey conducted by Chief Outsiders among mid-market companies found that nearly one-third of C-suite executives noted a misalignment between their Sales and Marketing teams. Further, only one-third of that group reported that their Sales and Marketing teams were working toward a common set of goals.
How A Customer Journey Map Can Supercharge Your Marketing Programs
Fri, Nov 22, 2024 — Written by: Rob Talbot and Bob Finlayson A customer journey map is a powerful tool for understanding and influencing customer behavior. Yet many marketing executives do not create, update, or effectively use this valuable tool. In this post, we’ll explain what a customer journey map is, why it’s important, how you can use it to enhance your marketing and sales programs and customer-acquisition campaigns dramatically, what you’ll miss if you don’t create a CJM, and how you can get started building and using this essential tool.
Financial Resilience: ITR Economics’ 15-Year Forecast to Help You Through the 2030s
Thu, Nov 14, 2024 — The below article from ITR Economics, a valuable and trusted resource for Chief Outsiders, details steps you can take to prepare for the economic depression coming in the 2030s. If you aren't confident that your business can weather the downturn, it may be a good time to reach out to one of our Fractional Chief Marketing Officers and Chief Sales Officers. They can provide the agile, adaptable support required to quickly pivot marketing and sales strategies as economic conditions evolve.
Shifting from a Founder-Led Business
Wed, Oct 30, 2024 — I recently sat down with Scott Alexander from Jairus Marketing for another insightful discussion about a topic that resonates deeply with both of us: shifting from a founder-led business to more sustainable business models. This is especially relevant for early-stage companies, particularly those in the healthcare sector where the CEO is vital as both the visionary and primary salesperson.
Winning the Budgeting Game in Healthcare Marketing, Part Two
Thu, Oct 24, 2024 — In the first part of this blog, my conversation with Scott Alexander from Jairus Marketing touched on some critical topics in budgeting for healthcare marketing, especially the need to re-think the planning process through a data-driven lens. In part two, we will talk about strategic investments and calculating ROI, while providing some actionable steps you can take to change your budgeting mindset and practice.