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5 AI Trends Every CEO Must Act On
Earlier this year, I shared takeaways from Mary Meeker’s Internet Trends Report, which showed how AI is reshaping business at a macro level. Building on that, Google Cloud’s 2025 AI Trends highlights five forces that will directly impact companies in the year ahead.
AI is no longer experimental. It is restructuring markets, reshaping customer expectations, and redrawing competitive boundaries. Here are five AI trends CEOs are preparing for now:
The Beatles CMO - Change Agent
Wed, Feb 12, 2014 — In 1997, Paul McCartney said, “If anyone was a Fifth Beatle, it was Brian.” In my own reflection, manager Brian Epstein could also be called The Beatles CMO. Discovering the band in November 1961 in Liverpool after their many years in Hamburg, Germany playing mainly American rock songs, wearing their jeans and leather, Brian practically turned a miracle with his vision for their potential. Even after being rejected by virtually every record label of the day, Epstein found a way, earned more than any manager of his day (up to 25% of earnings after expenses) and helped build a legacy that seems to be without end. Foundation in Knowing the Market Brian Epstein ran a record store as part of his family’s business. He had the benefit of years of understanding the tastes of the buying public. From this purview, he watched fads ebb and flow.He also had plenty of opportunities to see bands live. He was so successful in his role as at NEMS music store, that when he finally met the Fab Four after a performance at The Cavern, it was Brian who held the most prominence. Reflecting on this meeting with The Beatles, Brian said, “I was immediately struck by their music, their beat, and their sense of humor on stage – and, even afterwards, when I met them, I was struck again by their personal charm. And it was there that, really, it all started.”
CMO's Guide to "Hiring" the Right CEO
Sat, Jun 29, 2013 — Today's blog is by guest blogger, Des Cahill. I recently enjoyed reading Barbara Fowler’s blog post “Hiring the Right CMO”, which outlines the things CEOs should thing about when considering the right CMO for their company. As a CMO, I thought it would be interesting to flip the perspective and outline what a CMO should look for in a CEO they might work for. Caveat - my background is primarily as a marketing executive (CMO, VP Marketing, VP Product) in Silicon Valley tech companies both large (Apple, Netscape, Autonomy) and start-ups (efax.com, Ensighten). So my views reflect primarily a Silicon Valley tech and B2B perspective. I also spent 5 years as CEO of a start-up (Habeas), so I do bring a view from both sides when considering what it takes to create a successful working relationship for a CEO and CMO.
Four Must-Have Strategists Every CEO Needs
Sun, May 8, 2011 — Every CEO has the responsibility to set the vision and make certain the strategies to address this vision are created and implemented. The CEO must determine what resource options are best suited to help develop and implement the various strategies and budget accordingly.