Sun, Oct 13, 2013 — You remember your first time, don’t you? No, not THAT one. I am talking about the first time you learned something new that has served you well time and again for years. In this blog, I want to share something I discovered very early in my career and have used effectively ever since. As my friends know, I was “dragged into marketing." Long story short, I got an undergraduate degree in mechanical engineering from a premier institute so I could pursue my dream of designing cars. My first job out of college was with Toyota (yay!!) as they were starting up their operations in India (I was employee number 19). The only problem was that they, much against my wishes and protestations, placed me in the marketing function because that’s where they needed most help.