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GEO – What it is and Why You Should Understand It
Part 2 of our four-part series exploring how AI search is transforming visibility, SEO, and digital strategy - and what CEOs need to do now to stay competitive.
| Executive Takeaways |
| GEO is about optimizing for answers within AI search engines. Ranking well doesn’t guarantee visibility anymore – AI citations are needed too. Offsite reputation and mentions are just as critical as on-page SEO. |
7 Tactics for Customer Closeness with Improved Customer Profiles
Thu, Dec 23, 2010 — Customer Closeness Begins with Great Customer Profiles Think about your ideal customers. Do you have customer profiles to better understand who they are? Do you know them well or are they strangers? If they’re consumers, you might know basics like age, gender, household income, and some of what they buy. If they’re a business, you probably know what industry they’re in, what their revenues are, and some trends facing them. But knowing the basics won’t tell you what issues they face in their daily lives or business, how well they are or aren’t resolving those issues, where they go to find out more about resolving things and how they go about making a decision. You need to know what motivates them, how their attitudes and actions are measured, and what their priorities are. With detailed customer profiles, you can better customer closeness for your company. How do you get better customer profiles? Get to know your customers.