.png?width=1500&height=398&name=CO_Corporate%20Logo%202021_4C_HOR_FNL-1%20(1).png)
Winning the Fraud and Cybersecurity Race: A Go-to-Market Blueprint for Competitive Edge
Fraud and cybercrime have become a systemic, trillion-dollar drag on the global economy—but the fight to turn the curve is more than a market opportunity.
Over the past few years, I have worked alongside cybersecurity and fraud-management teams in government, banking, and payments, and nothing is more satisfying than seeing a new solution stop a romance scam or prevent a pensioner from losing their life savings.
The Great Resignation: Can Marketing Reverse the Trend at Your Company?
Thu, Sep 1, 2022 — If you, like me, are of a certain age, it’s easy to reflect on how different it was to get a job back in the day. Many jobs required an application and a resume, not to mention a one-on-one interview with the hiring manager. Shake his hand firmly, swallow your pride, spit out the answers – and hope that this interaction leads to a job with decent pay, health insurance, and a chance to sit at the big kid’s table someday. Working from home? Well, that was a one-way trip to the unemployment line. And culture? “Keep your mouth shut, listen to the boss, do what you’re told, don’t complain, and you’ll get a check every Friday. That’s our culture.”
Stemming the Tide: How Conscious Leadership Can Stop the C-Suite Revolving Door
Wed, May 18, 2022 — Co-Authored by: Dana Prestigiacomo, CMO, Chief Outsiders Jim Fallon, Consultant, Conscious Leadership Group Gone are the days of the CEO for life. Today, when a well-intentioned, freshly-recruited CEO enters the doors of the highest executive office at the company, those doors typically are left propped slightly open. In fact, over the past several years, the average tenure of a corporate CEO has plummeted to just under seven years – a worrying notion for companies with consistency on their minds. In reality, the notion of leadership has changed -- and the change has accelerated over the past few years, starting at the very top.
Under the Influence: How Your Employees Can Drive Your Social Marketing Engine
Tue, Jan 25, 2022 — Did you know that you might have the next Kim Kardashian or Kylie Jenner on your staff? Though it’s likely that none of your mild-mannered employees have 300 million social media followers piled up –like the aforementioned sisters – it IS possible to turn a team player into a social influencer.
Lead Conversion Lacking? Try Advancing Performance Marketing
Mon, Jan 24, 2022 — Though the past two years will be remembered by most for the impact that COVID had on our lives and livelihoods, most marketers will look back on this time as the era of the “Digital Lead Spigot.” Forced into quarantine at a moment’s notice and anxious to keep their products and services in the consciousness, most businesses – ready or not – twisted the valves on their digital taps and let information flow into and out of their organizations. In fact, one survey found that nearly two-thirds of companies felt forced into accelerating their digital transformation as a result of COVID-19.
Elevating the VIP: Recognizing Your Best Customer is a Make-or-Break Proposition
Thu, Jan 13, 2022 — I have a secret to share that may be surprising. Though automotive folklore insinuates that Henry Ford would only allow his world-beating Model T to be painted in black, you could, in fact, purchase your new horseless carriage in a variety of colors, including blue, red, gray, and green. So as early as 1908 – the year the first Model T was shipped – a customer could distinguish their tastes and flaunt their individuality on America’s roads in a hue that was different from the pack.
A Marketing Mission: Core Messaging That Captivates
Thu, Dec 16, 2021 — You don’t have to be a “trekkie” to know that the continuing mission of the U.S.S. Enterprise was to “boldly go where no one has gone before.” In the same vein, one could say that marketing leaders – much like Captain Kirk or Captain Picard – are navigating a similar path. While marketers don’t face asteroids, droids, or alien encounters, the stakes of their mission are just as high — if not higher. After all, marketing leadership turnover is at an all-time high. When it comes to the business world, success or failure often falls squarely on the shoulders of the head of marketing. And without the right gas in the proverbial marketing engine, the path will be bumpy…and short.
Winning the Job Seeker Sweepstakes: Use Marketing Strategies to Attract and Retain Employees
Thu, Jul 15, 2021 — There’s a new battle being waged today – one that is not being fought with elbows, firearms, or words. Instead, it’s a battle over human resources – an all-out war to attract employees, in one of the most robust “seller’s” markets we’ve experienced in our professional lifetimes. The implements being used in this skirmish – hiring bonuses, perks, and ever-swelling salaries.
Recruiting and Retaining Employees in a Post-COVID World
Mon, Jul 12, 2021 — Of all of the likely impacts of the COVID pandemic, it’s hard to imagine that business owners envisioned this – a labor shortage, the likes of which we haven’t seen in decades. In fact, according to the U.S. Chamber of Commerce, there were 8.1 million open and unfilled positions in March 2021 (the last month for which data is available). Even worse, the number of employees available for every open job reached a 20-year low this spring – and continues to plummet.
Positioning for Explosive Growth: A CEO’s Guide To Enthusiastic Leadership - Part Five
Mon, Mar 29, 2021 — Hiring Talent and Setting Them Free It is highly unlikely that the New England Patriots of the NFL would have won so many championships if they kept quarterback Tom Brady on the bench. The NBA’s Chicago Bulls would likely have been a perennial loser if Air Jordan was grounded on the sidelines. Fortunately for these players and their fans, rather than being threatened by their greatness, their coaches put their own egos aside, embraced their excellence, and got out of their way.