Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Part 2: How Does Employee Engagement Win the Growth Game?

Wed, Dec 11, 2019 — Shaping a High Performing Culture is a Top-Down Commitment Co-Authored by Marc Umscheid, CMO, Chief Outsiders and Kristin Anderson, Partner, LeadQuest Consulting In our previous blog, we established the importance of corporate culture in the paradigm of business success. Commit to it, and reap myriad rewards, including better hires, more efficient business practices – and more revenue. But, allow your culture to become toxic, and you place more at risk than just caustic commentary at the water cooler. Like any living, breathing organism, toxicity can infect the corporate ecosystem as well – and the responsibility to ensure a healthy, positive environment starts at the top!

How Does Employee Engagement Win the Growth Game? Look to Your Company’s Culture

Tue, Oct 29, 2019 — This is the first in a series of four blogs on the role of company culture as a function of your overall business strategy. Co-Authored by Marc Umscheid, CMO, Chief Outsiders and Kristin Anderson, Partner, LeadQuest Consulting What do you know about your company’s culture? And, more importantly, how it can impact the success—or failure—of your growth initiatives? Companies that do a great job of instilling culture as a way of engaging teams are 21 percent more profitable than their counterparts, according to a 2016 study by Deloitte Consulting. A thriving culture is key to growth because of its tie to profitability and recruiting top employees. With that in mind, it is surprising that only one in four C-suite executives understand their company’s culture – and appreciate its link to performance.

Why Millennial Talent Seems to Be Always Looking for the Next Best Thing

Thu, Aug 21, 2014 — Every generation seems destined to be the most misunderstood generation. This was true for Baby Boomers, Gen X and is especially applicable when attempting to understand the motivations and values of the Millennial generation (also referred to as Gen Y). We’ve likely read about how Millennials grew up on technology and are dependent upon it. We could easily argue with them about their worldviews. While Millennials may be cast as the most misunderstood generation, they’re quickly becoming the most studied and researched generation. Yet despite all the insights we’ve gained, it’s interesting that most Baby Boomers infer they simply don’t understand a Millennial’s perspective on life and work. On the surface, Millennials may come across as being irresponsible, entitled, disengaged, arrogant, idealistic and overly confident. While some of these may be appropriate, from a practical perspective, Millennials tend to be competent, bright and highly focused. The chasm between the generations being, Millennials hold a significantly different worldview about life, their careers and what they expect from their employers.

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Part 2: How Does Employee Engagement Win the Growth Game?

How Does Employee Engagement Win the Growth Game? Look to Your Company’s Culture

Why Millennial Talent Seems to Be Always Looking for the Next Best Thing

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