Bill DeWitt is a forward thinking executive marketing leader who brings extensive experience and an insights based approach to helping companies achieve their growth goals. Bill helps clients dig into complex growth challenges, uncover market opportunities, craft strategic growth plans and turn them into reality. Focused on outcomes, nothing satisfies Bill more than helping clients develop and implement impactful and lasting growth solutions.
Bill’s passion and expertise is helping small, midsize and large companies grow by building new channels and products, entering new markets, transforming underperforming products, channels, and teams, and leading merger and acquisition related organizational change.
Bill brings deep experience in the financial services sector where at Wells Fargo, he was a senior executive, business builder and team leader responsible for data driven marketing, thought leadership and ROI. Prior to Wells Fargo, Bill was an executive at Bank of America’s where he was a Marketing & Product Management leader responsible for home equity lending growth. Bill also has experience driving growth in the real estate investment securities industry and most recently consulted with clients in both the financial services and real estate sectors.
Bill has served as both a marketing leader with a strong business orientation and an organization leader with a strong marketing orientation. He brings a global business perspective grounded in the sales, operations, finance, risk management, strategic planning and general management roles he’s also held. He understands how a market-based approach can quickly align and bind a mid-market organization and propel it to previously unseen heights.
Naturally curious about what makes consumers and organizations tick, Bill loves probing, listening and learning to help clients discover patterns, uncover opportunities, anticipate problems and uncover risks to growth in order to better manage them. Bill’s approach is collaborative and his typical roles include marketing leader, strategic advisor, thought partner, operating leader, coach, and sleeves rolled up implementer.
Bill’s marketing philosophy is rooted in the belief that great companies understand the differentiating brand promise that creates a preference for their products and services and they live that promise throughout their organizations and across all consumer touch points. One of the most impactful ways Bill works with CEOs is in helping them identify and clarify their company’s brand promise and then guiding the alignment of the company’s marketing messages and organization around delivering on that promise across all consumer touch points to accelerate revenue growth.
Bill is passionate about architecture, remodeling homes and enjoying the outdoors. A fifth-generation Californian, Bill lives near San Francisco and in his spare time can be found cycling, skiing and hiking in the Sierras.
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