Executive Marketing Positions

  • SVP, Worldwide Marketing, Silver Peak Systems
  • VP, Marketing, LeftHand Networks/Hewlett Packard
  • Board Member and Marketing Advisor, NextGen Storage
  • SVP, Marketing, Scentric Inc.
  • CMO and Board Member, Storage Networking Industry Association
  • VP, Marketing & Business Development, CommVault System
  • Director, Marketing, Storage Technology
  • Director, Marketing, McData


  • Growth Strategies for Small to Medium size companies and divisions of Large companies
  • Strategic growth and marketing plans
  • Building and mentoring best-in-class marketing teams, processes and systems
  • Sales, marketing and product team alignment for revenue acceleration
  • Creating or re-engineering cost-effective demand generation 
  • Product positioning, competitive analysis, and product launc
  • Sales enablement: translation of strategy to compelling content

Where Larry Can Help Your Business

  • Expand total available market – organic growth for existing products, new products into new markets, existing products into new markets
  • Translate your vision into a solid go-to-market strategy with clearly defined steps, timelines and deliverables
  • Create a compelling message that clearly differentiates you from your competition
  • Developing your product, pricing, competitive and go-to-market strategies
  • Improve demand generation processes to ensure a qualified pipeline of opportunities with efficient conversion to revenue
  • Develop strategic alliances and partnerships to increase market presence and penetration

Success Stories

In my time at Silver Peak:

  • Sales and number of customers increased 2.5x
  • Sales opportunities increased 5x to 1000/quarter
  • Moved from niche-to-visionary-to-leader in Gartner Magic Quadrant
  • Re-positionied company from me-too hardware player to leader in software and Software as a Service (SaaS) networking
  • Created state of the art marketing automation and demand generation infrastructure
  • Established social media presence and industry leading SEO/PPC position
  • Re-architected web site to map value propositions to buyer personas
  • Grew worldwide presence with field marketing teams in Americas, EMEA, APAC and LAT
  • Expanded total available market with introduction of existing product into new segments and new products into new markets

In my time at LeftHand:

  • Developed new lead generation programs which generated a 35% increase in sales leads and a 15% increase in sales closed year-over-year
  • Integrated LeftHand's best in class demand gen processes into HP infrastructure
  • Launched LeftHand software and hardware worldwide to 100+ HP country organizations
  • Placed LeftHand marketing personnel within HP product and marketing groups

In my time at Scentric:

  • Joined at pre-product stage to define new category
  • Defined the market, customer requirements, product roadmaps and go-to-market strategies
  • Created the corporate brand from concept through design and implementation
  • Recruited strategic and distribution partners
  • Established company as one of  "Top 10 Start-ups to Watch"

Larry Cormier Biography

What I've done:

Chief marketing executive with 25+ years experience in public and private companies. In every stop along my career path, I was either the first high level marketing hire or the primary change agent tasked with defining (or re-defining) the company's go-to-market strategy. Comfortable leading teams of 2 or 200. Domain experience primarily focused on B-to-B with deep knowledge of Enterprise Information Technology market including storage, networking, application acceleration, virtual infrastructure, and cloud architectures. Key competencies: 

* Marketing Organization

* Marketing Strategy

* Corporate Messaging

* Product and Competitive Positioning

* Business Development

* Partner & Channel Marketing


* Social Media


* Inbound & Outbound Web Marketing

* Product Launch

* Marketing Automation

* Demand Generation

* Field Marketing

* Worldwide Marketing


What I've learned:

Great marketing flows from a deep understanding of customers, competitors, channels, and company differentiators. It starts (and never really ends) with roll-up-your-sleeves information gathering and grows when creative insight crystalizes data into strategy. Strategy solidifies and inspires when objectives are measurable and a cross functional consensus emerges – with sales and marketing and product teams singing from the same page. Strategy drives market definition, segmentation, company messaging and product positioning. At its best, strategy creates purpose and builds culture. It is also the foundation for all marketing tactics – multi-channel, online, outbound and inbound. Strategy based, metric driven tactics create awareness, establish thought leadership and drive demand. Compelling content accelerates the buyer's journey. The right marketing tools not only allow automation of tactics – they enable real time course correction with a constant focus on customer acquisition. Accelerating conversion from top of funnel to revenue - and having fun in the process - is what it's all about.


“Larry is a very competent consultant who very clearly is an expert in his area.  He is very easy to get along with and has integrated quickly into our team.”

John Wade, Executive Vice President and General Manager, Gogo Business Aviation LLC