Fractional CMOs for Businesses Running on EOS®



The Entrepreneurial Operating System (EOS), a powerful framework designed to transform organizations, encompasses key components that drive success. At Chief Outsiders, we find that many of our clients adopt EOS as a complement to our Chief Marketing Officer and Chief Revenue Officer services. EOS is typically carried forth by an EOS Implementer® that helps teach EOS, guiding organizations through the EOS Model® while providing invaluable insights and expertise. EOS aims to help businesses gain traction and achieve their goals by focusing on Six Key Components™: vision, people, data, issues, processes, and traction. Through the implementation of EOS, organizations experience remarkable growth and enhanced business continuity.

EOS Worldwide, LLC hosts various events, including the EOS Conference™ and the Great Boss Workshop, where leaders can connect, learn, and further develop their skills. Moreover, EOS offers resources such as Rocket Fuel University®, which supports the development of strong leadership teams. With a focus on accountability and clarity, EOS ensures that every employee is onboarded effectively and aligned within the Organizational Checkup™. Additionally, EOS addresses crucial aspects such as cloud services security network and disaster recovery, guaranteeing a stable and secure business infrastructure.

Here is an overview of EOS and how Chief Outsiders works with companies using that framework:

What is the Entrepreneurial Operating System?
How Chief Outsiders Helps EOS Companies
How to Select Your Fractional CMO
EOS Partners
EOS Membership
EOS Company
EOS Software
Operating System for Business
Entrepreneurial Operating System Reviews
EOS Traction
EOS Training
EOS Criticism
EOS YouTube
Entrepreneurial Operating System Book

What Is the Entrepreneurial Operating System®

what is entrepreneurial operating system

Business owners and leadership teams often turn to the Entrepreneurial Operating System (EOS®) as a key component of efforts to transform their organizations and propel them towards growth and success. The EOS Model®, with its key components and proven methodology, provides a clear and structured system for businesses to thrive. By partnering with an experienced EOS Implementer® and other leaders, such as Chief Outsiders’ CMOs and CSOs, companies can more effectively navigate the complexities of the business landscape. EOS offers a comprehensive framework that enables organizations to streamline their operations and align their teams with a shared vision. With the support of EOS tools and resources provided by EOS Worldwide, LLC, companies can establish a disciplined approach towards achieving their business goals.

The EOS Process® promotes a focus on discipline and accountability, ensuring that everyone in the organization is working towards a common objective. Through the implementation of EOS, businesses cultivate a consulting culture that values healthy leadership and encourages continuous improvement. Also, EOS empowers companies to prioritize customer success, align their business strategy, and leverage effective B2B content marketing to drive meaningful engagement and sustainable growth.


How Chief Outsiders Helps EOS® Companies

Sometimes even the best run companies have the hardest time growing. For organizations that have adopted the Entrepreneurial Operating System (EOS®), Chief Outsiders offers a harmonized approach to explore, prioritize and activate the market-based needs that your company can use to drive sustainable growth.



Chief Outsiders’ Growth Gears™ Methodology helps expand organizational skills to include growth-driving processes with Insight, Strategy and Execution as the core components. Using the Growth Gears in conjunction with the EOS framework and licensed software will help you integrate growth into your operationally focused agenda.


Download this eBook which outlines Five Critical Success Factors for a successful implementation using these two powerful and complementary methodologies. 


How to Select Your Fractional CMO

Step 1
Discovery Call

At your convenience, Chief Outsiders will set a time for you to share your unique challenges and opportunities for growth

Step 2
CMO Match

We help match your situation and requirements to one or more fractional CMOs, facilitating your selection to ensure you’ll get the right expertise plus a good cultural fit

Step 3
Statement of Work

We develop a customized statement of work to achieve the desired outcomes with agreed to timeframes and costs

Step 4
Quick Start

Your CMO gets started in days, working month to month, without a long-term commitment

EOS® Partners

eos partners

EOS partners come in various forms, catering to different sectors and investment stages, including private equity, venture capital, and real estate. Private equity and venture capital firms, renowned for their portfolio exits and investments, find value in aligning with EOS Implementers® and Chief Outsiders’ CMOs and CSOs to efficiently enhance the performance and growth of their portfolio companies.

Additionally, EOS Venture Partners provide dedicated support to investment firms with a focus on generating revenue and achieving exceptional returns. In the real estate realm, EOS Real Estate Partners assist in maximizing the potential of residential mortgage services and other related ventures. With a dedicated team of industry-leading professionals, these partners bring extensive expertise and insights to the table. EOS Capital Partners, another type of partner, offers guidance and support in financial matters, benefiting organizations seeking the expertise of a seasoned Chief Financial Officer. Regardless of the industry or sector, EOS partners play a vital role in guiding businesses through the implementation of EOS tools and strategies, leveraging automated production and collaboration software to drive efficiency and growth.


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EOS® Membership

eos membershipBecoming an EOS® member is a critical step in a company’s evolution to a new level of success and profitability. EOS membership options can be reviewed on the EOS Worldwide, LLC website, where they can also access a wealth of knowledge, tools, and a vibrant community of like-minded professionals. By joining, members gain exclusive access to EOS content, including free tools, templates, and educational materials that can be instrumental in implementing the EOS Model®. EOS membership also offers opportunities for networking and collaboration through events, workshops, and online forums, fostering connections with fellow EOS practitioners and experts. Additionally, membership provides ongoing support and updates on the latest EOS developments, ensuring members stay informed and equipped with the necessary tools to drive success. Whether individuals are entrepreneurs, business leaders, or professionals seeking to enhance their skills and understanding of EOS, obtaining membership opens the door to a world of growth, learning, and meaningful connections.


EOS® Company

eos-companyThe Entrepreneurial Operating System® (EOS) was created by the company EOS Worldwide, LLC, which has revolutionized the way businesses operate and achieve their goals. EOS Worldwide serves as the authority on the EOS methodology and provides comprehensive resources for companies looking to implement the EOS framework.

To ensure consistent and effective teachings, EOS Worldwide licenses individuals to become EOS Implementers®. These highly trained professionals undergo rigorous training and certification processes to equip them with the knowledge and expertise needed to guide organizations in implementing the EOS Model®. Through the licensing program, these EOS Implementers gain in-depth knowledge of the EOS components and learn how to help businesses gain traction and achieve their objectives. They not only understand the concepts and principles of EOS but also possess practical experience in utilizing the EOS software and tools.


EOS® Software

eos-softwareEOS software, a key component of the EOS paradigm, is purposefully designed to streamline and optimize various aspects of business operations. It offers a range of functionalities that aid in portfolio management, specifically through the EOS IT Portfolio Management (ITPM) platform. This software empowers organizations to create an accountability chart, providing a clear visual representation of roles and responsibilities within the company. Additionally, EOS software facilitates efficient communication and collaboration using Level 10 Meetings™, fostering effective decision-making and problem-solving. With features like portfolio analysis and product support, the software enables strategic portfolio management and helps in realizing business strategies. EOS tools integrated into the software provide comprehensive support for total funding and the measurement of progress and success through scorecards. Also, EOS software provides a portal that can be accessed by various stakeholders, including enterprise architects, team members, and professional services. By incorporating EOS software into their operations, organizations can take proactive steps towards achieving their strategic goals, enhancing productivity, and ensuring long-term success.


Operating System For Business

operating system for business

Utilizing an operating system such as the Entrepreneurial Operating System® (EOS®) is crucial for growing businesses aiming to streamline their operations and maximize their potential. When paired with the insights of experienced leaders (including the fractional CMOs and CSOs of Chief Outsiders), an operating system can provide the structure and tools many businesses need to evolve into a well-oiled machine. By implementing operating software like EOS, businesses can establish clear job descriptions, ensuring that team members understand their roles and responsibilities. This clarity allows for improved coordination and collaboration among employees, propelling the business forward with rocket fuel-like efficiency. Operating systems also facilitate the development of standardized business processes and procedures, bringing consistency and scalability to operations. Attending events like the EOS Conference offers additional insights and inspiration for refining these processes. Furthermore, operating systems help ensure that everyone in the organization is aligned and accountable, fostering a culture of shared responsibility. Leaders and teams can leverage operating systems to establish policies and procedures, conduct organizational checkups, and set measurable goals that align with the shared vision. By providing common features, such as an employee handbook and training materials, an operating system like EOS facilitates knowledge sharing and creates a common language within the organization, enabling effective communication and enhancing overall efficiency.

Entrepreneurial Operating System® Reviews

entrepreneurial operating system reviewsUndergoing an EOS® review is a valuable exercise for leadership teams seeking to maximize their business's potential. The goal of an EOS review is to provide organizations and companies with a comprehensive and helpful report that assesses their current state and progress in implementing EOS. With the guidance of an experienced EOS Implementer®, the review focuses on key areas such as business continuity and alignment of the organization with its core focus. Through tools like the People Analyzer® and advisory services, the EOS review gauges the strength of the leadership team and ensures that the right people are in the right seats. This straightforward approach encourages open and honest discussions about the organization's strengths and areas for improvement. Ultimately, the goal of the EOS review is to equip the leadership team with actionable insights and recommendations that will lead to enhanced effectiveness and growth, ensuring a good fit between the organization and the EOS model.


EOS® Traction®

eos traction

EOS Traction is a pivotal aspect of the Entrepreneurial Operating System® (EOS) that drives businesses towards the achievement of their goals. With the guidance of an EOS Implementer, the leadership team of an organization utilizes the EOS Model® to gain traction and propel the business forward. EOS Traction ensures that the business owners and leadership team are on the same page, working collaboratively to set clear and measurable business goals. By implementing the EOS, organizations establish a structured framework that facilitates focus, accountability, and consistent progress. Through the implementation of EOS Traction, businesses experience enhanced alignment and execution, resulting in tangible results and the fulfillment of their objectives. This process empowers the leadership team to identify and overcome obstacles, make informed decisions, and create a positive momentum that drives the organization towards long-term success.


EOS® Training

eos trainingThe goal of EOS Training is to equip individuals and organizations with the knowledge, skills, and tools necessary to effectively implement and utilize the Entrepreneurial Operating System® (EOS). EOS Training encompasses a range of valuable lessons and resources offered by programs such as the LIR Academy. Through registration in EOS Training, participants gain access to courses, webinars, and workshops led by experienced EOS Implementers® and business coaches. These training sessions cover various aspects of EOS, including process documentation, accountability, and goal setting. The goal is to amplify the understanding and application of EOS principles within an organization. More specialized training programs like EOS Console Training, Integrator Academy Masterclass™, and Professional Implementer Boot Camp® provide targeted and in-depth instruction to address specific needs and roles within the organization.


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Entrepreneurial Operating System® Criticism

entrepreneurial operating system criticismWhile the Entrepreneurial Operating System (EOS®) has been lavished with significant praise for its clear framework and impact on productivity and profitability, it is not without its critics. Some criticism around EOS revolves around its similarities to the Rockefeller Habits, as some argue that EOS is merely a repackaging of existing principles. Additionally, concerns have been raised about the implementation of EOS, with critics questioning whether it truly leads to effective decision-making and goal setting. Others have voiced skepticism about the daily huddle, questioning its value and impact on productivity. Like any system, EOS has its pros and cons, and it may not be a perfect fit for every organization. Some critics argue that the focus on alignment and transparency can result in a lack of flexibility and adaptability. Also, there have been instances where the data issues, such as cash flow and marketing strategy, were not adequately addressed by EOS. However, it is important to note that EOS provides a comprehensive performance platform that can help leaders make more informed decisions and ensure accountability. Ultimately, the effectiveness of EOS depends on the organization's specific needs, the commitment of the leadership team, and the careful implementation of the system to address the unique challenges and opportunities the business faces.


EOS® Youtube

eos youtube

YouTube offers a wealth of EOS resources in the form of informative videos, making it an excellent platform for beginners seeking to gain a quick introduction to the Entrepreneurial Operating System® (EOS). EOS training videos available on YouTube provide valuable insights, tips, and practical guidance on implementing EOS principles.

These videos serve as an accessible and convenient resource for individuals and teams looking to understand the fundamentals of EOS and its potential impact on their organizations. Whether it's an overview of the EOS model or in-depth explanations of specific EOS components, YouTube offers a range of content that caters to various learning needs. These resources help beginners grasp the core concepts of EOS at their own pace, facilitating a solid foundation for further exploration and implementation.


Entrepreneurial Operating System® Book

entrepreneurial operating system book

The EOS®  book, Traction: Get a Grip on Your Business, authored by Gino Wickman, serves as a comprehensive guide to implementing the Entrepreneurial Operating System (EOS) and has earned significant praise from business leaders. This EOS book provides a concise yet powerful summary of the EOS framework, offering practical insights and actionable strategies for leadership teams. It outlines key components such as establishing a clear vision, defining core values, and implementing a proven process for issue-solving and decision-making. The book emphasizes the importance of alignment among the leadership team and provides practical methods for setting and achieving company goals, referred to as "rocks." Available on platforms like Amazon and Kindle, the EOS book has received positive reviews and has become a go-to resource for companies running on EOS or those seeking to adopt a growth-oriented and practical approach to business operations.


Entrepreneurial Operating System® FAQs

Question: What is the Entrepreneurial Operating System?

Answer: The Entrepreneurial Operating System (EOS®) is a comprehensive framework that helps businesses improve their operations, alignment, and overall performance.

Question: What is the EOS Process?

Answer: The EOS Process is a systematic approach to implementing and utilizing the Entrepreneurial Operating System, which involves setting a clear vision, establishing core values, and implementing tools and disciplines to drive results.

Question: Who owns EOS?

Answer: EOS is not owned by any individual or organization. It is a methodology and framework that is available for businesses to adopt and implement.

Question: What are the benefits of the Entrepreneurial Operating System? 

Answer: The benefits of the Entrepreneurial Operating System include improved productivity, enhanced accountability, increased focus, better alignment among team members, and a clear path towards achieving business goals.

Question: How long has the EOS been around? 

Answer: The Entrepreneurial Operating System (EOS) has been around since the early 2000s when it was introduced by its founder, Gino Wickman.

Question: How popular is EOS?

Answer: EOS has gained significant popularity among businesses of various sizes and industries, with numerous companies adopting and implementing the system to improve their operations and achieve their goals.

Question: What are the goals of EOS?

Answer: The goals of EOS include establishing a clear vision, improving the organization's processes and systems, enhancing accountability, fostering better communication and alignment among team members, and driving overall business growth and success.

Question: How much does EOS cost? 

Answer: The cost of implementing EOS can vary depending on factors such as the size and complexity of the organization. An EOS Implementer® or consultant is the best resource to explore specific pricing details.

Question: What size company uses EOS?

Answer: EOS is designed to be adaptable and beneficial for businesses of various sizes, ranging from small startups to large enterprises.

Question: What are the benefits of entrepreneurial thinking?

Answer: The benefits of entrepreneurial thinking include a proactive and innovative mindset, the ability to identify opportunities, adaptability to change, and a focus on problem-solving and value creation.

Question: When should I consider EOS?

Answer: Businesses should consider using EOS when they are seeking to improve their operations, enhance their leadership and team dynamics, drive growth, and achieve their long-term goals with a structured and proven methodology.

Question: Why is the Entrepreneurial Operating System so popular?

Answer: The Entrepreneurial Operating System has gained popularity due to its practicality, effectiveness, and ability to provide a clear framework for businesses to improve their operations, align their teams, and drive results.

Question: When was the Entrepreneurial Operating System created?

Answer: The Entrepreneurial Operating System was created in the early 2000s by Gino Wickman, who introduced the system to help businesses improve their operations and achieve their goals.


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