Blind Spots

We don't know what we don't know. Making decisions on assumptions and instinct is fraught with risk. That's why Chief Outsiders almost always recommends a phase of each engagement to include digging up fresh insight from the marketplace. 

Market-based Perspective

Most companies' core competencies lie in operational management. That's great. But research shows that companies that can also develop strengths in market-facing skills - such as research, voice of the customer, competitive intelligence, ecosystem dynamics - these companies grow faster than their peers. 

Zero-based Thinking

An outsider brings objectivity. Often, that's just what's missing from an executive team. Someone who can bring the market-based perspective. Ask the toughest questions. And lead the development a strategic go-to-market plan informed by fresh and compelling insight.

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