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News & Press Releases
The Chief Outsider
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Recent Posts
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Healthcare, Technology, and Consumer Products Marketing Leader to Drive Growth for Chief Outsiders Clients
Senior, growth marketing executive, Gokce Sezgin, to scale revenue andbuild high-performance marketing systems for clients as a Chief Outsiders fractional CMO
Before It's News: Align or Decline in 2023: Recession-Proofing Sales and Marketing
5.10.2023 — CEOs are responding to recession fears by asking their CMOs to double down on demand generation, the latest Chief Outsiders Survey of CMOs tells us. CMOs are (or should be) well-equipped to lead their teams in this effort, but they will be significantly hindered when marketing and sales teams do not work in tandem. The alignment between both groups is also essential in “peacetime,” of course, but the need is even more urgent in the scenario of an economic downturn. Read the full article here.
MarketingProfs: CMO Survey: How ChatGPT Could Help Senior Marketers
4.12.2023 — Chief marketing officers say artificial intelligence technologies like ChatGPT could be most helpful in areas such as content creation and content management, according to recent research from Chief Outsiders. Read the Article here.
Food Navigator: Investing in sales and marketing may help CPG CEOs navigate economic downturn, survey reveals
4.11.2023 — C-suite leadership should focus on sales and marketing in a value-driven market, rather than remain overly-focused on operations, according to Chief Outsiders' recent survey. Read the Article here.
YFS Magazine: Bed Bath & Beyond’s Downfall: A Cautionary Tale for Retailers
4.4.2023 — Rich DePencier and Kim Salzer, CMOs with Chief Outsiders, reveal what every entrepreneur can learn from Bed Bath & Beyond's humbling fall from grace. Read the Article here.
YFS Magazine: Crush Your Market Before Someone Else Does
3.27.2023 — Tech and SaaS Fractional CMO Tim Manning says owning your market and establishing a successful market positioning starts here. Read the Article here.
YFS Magazine: AI For Digital Content Creation: Friend or Foe?
3.10.2023 — Michael Tanner discusses the impact of AI on content creation and explores AI-based language generation and content optimization tools available to marketers. Read the Article here.
20-year SaaS and Technology Marketing Veteran, Doug Bell, to Drive Rapid Revenue Growth for Chief Outsiders’ Clients
3.2.2023 — Experienced executive marketing leader to leverage the power of communities, brand advocacy, and wrap-around marketing mixes to drive sustainable growth as a fractional CMO
Brand Innovators: Recession Concerns Are Shifting CMOs' Marketing Strategy: CMO Report
2.24.2023 — CMOs are concerned about a potential recession and this fear is shifting their marketing practices from long term brand building to more demand-driven marketing tactics, according to a new study of CMOs from Chief Outsiders. Read the full article here.
Survey of CMOs: Recession Fears Cause Companies to Double Down on Demand Activation
2.23.2023 — Despite Economic Headwinds, CMOs Optimistic about Emerging Tech Like AI, ChatGPT for Customer Targeting, Behavior Modeling