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News & Press Releases
The Chief Outsider
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Recent Posts
Featured Post
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Transformational Healthcare, Education, and Staffing Executive to Drive Strategic Growth for Chief Outsiders Clients
With 25 years of marketing leadership experience, Jocelyn Lincoln joins Chief Outsiders to grow healthcare, education, and professional services companies as a fractional CMO.
Strong Chief Outsiders Performance Leads Jennifer Apy to Partnership and Business Development Role
7.18.2023 — In new role, Apy will seek opportunities to help more businesses succeed by finding the right-fit fractional executive to drive growth.
SaaS Sales Executive to Drive Valuation Growth Strategies for Chief Outsiders Clients
7.13.2023 — Experienced SaaS and private equity sales executive joins Chief Outsiders to develop new growth strategies and revenue models for clients that increase company valuation
Life Science and Healthcare Executive to Develop and Execute Transformation for Chief Outsiders Clients
6.15.2023 — Denise Steinbring to apply her B2B and B2B2C life science and medical device industry experience to lead client marketing strategy and tactics as a Chief Outsiders fractional CMO
Before It's News: Align or Decline in 2023: Recession-Proofing Sales and Marketing
5.10.2023 — CEOs are responding to recession fears by asking their CMOs to double down on demand generation, the latest Chief Outsiders Survey of CMOs tells us. CMOs are (or should be) well-equipped to lead their teams in this effort, but they will be significantly hindered when marketing and sales teams do not work in tandem. The alignment between both groups is also essential in “peacetime,” of course, but the need is even more urgent in the scenario of an economic downturn. Read the full article here.
MarketingProfs: CMO Survey: How ChatGPT Could Help Senior Marketers
4.12.2023 — Chief marketing officers say artificial intelligence technologies like ChatGPT could be most helpful in areas such as content creation and content management, according to recent research from Chief Outsiders. Read the Article here.
Food Navigator: Investing in sales and marketing may help CPG CEOs navigate economic downturn, survey reveals
4.11.2023 — C-suite leadership should focus on sales and marketing in a value-driven market, rather than remain overly-focused on operations, according to Chief Outsiders' recent survey. Read the Article here.
YFS Magazine: Bed Bath & Beyond’s Downfall: A Cautionary Tale for Retailers
4.4.2023 — Rich DePencier and Kim Salzer, CMOs with Chief Outsiders, reveal what every entrepreneur can learn from Bed Bath & Beyond's humbling fall from grace. Read the Article here.
YFS Magazine: Crush Your Market Before Someone Else Does
3.27.2023 — Tech and SaaS Fractional CMO Tim Manning says owning your market and establishing a successful market positioning starts here. Read the Article here.
YFS Magazine: AI For Digital Content Creation: Friend or Foe?
3.10.2023 — Michael Tanner discusses the impact of AI on content creation and explores AI-based language generation and content optimization tools available to marketers. Read the Article here.