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The Chief Outsider
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Chief Outsiders Promotes Marketing and Growth Leader, Anka Twum-Baah, to Area Managing Partner
Nation’s largest provider of Fractional Executive services to grow mid-market companies promotes Partner & CMO with a strong track record of business transformation and client success to Area Managing Partner
Recent Posts

Brand Innovators: Recession Concerns Are Shifting CMOs' Marketing Strategy: CMO Report
2.24.2023 — CMOs are concerned about a potential recession and this fear is shifting their marketing practices from long term brand building to more demand-driven marketing tactics, according to a new study of CMOs from Chief Outsiders. Read the full article here.

Survey of CMOs: Recession Fears Cause Companies to Double Down on Demand Activation
2.23.2023 — Despite Economic Headwinds, CMOs Optimistic about Emerging Tech Like AI, ChatGPT for Customer Targeting, Behavior Modeling

Veteran SaaS Sales Executive Brett Keirstead to Lead Growth Initiatives for Chief Outsiders’ Clients
2.16.2023 — Accomplished B2B SaaS sales leader to create, develop and manage new high-performing sales teams for SaaS and business service based companies in expansion mode
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Market Research, Financial Services, Technology, and SaaS Sales Leader to Build Client Sales Teams for Chief Outsiders
1.26.2023 — Experienced sales executive to help CEOs at technology, SaaS, and financial services companies build sales teams who consistently exceed sales targets for complex data solutions

Sales Tech Star: Fractional Chief Sales Officer Service Launched by Nation’s Leading Executives-as-a-Service Firm
1.13.2023 — Chief Outsiders’ New Offering to Accelerate Client Revenue Growth with Proven Executive Sales Talent, Complement Executive CMO Service Read the Full Article here.

Fractional Chief Sales Officer Service Launched by Nation’s Leading Executives-as-a-Service Firm
1.10.2023 — Chief Outsiders’ New Offering to Accelerate Client Revenue Growth with Proven Executive Sales Talent, Complement Executive CMO Service

YFS Magazine: Book List: Four Marketing Books To Read In The New Year
12.28.2022 — If you’re looking for interesting and practical marketing books to read, here’s a look at four curated recommendations you won’t be able to put down. Read the Article here.

Chief Outsiders Promotes Three CMOs to Executive Leadership Team
11.18.2022 — Nearly Half of Company Executive Leadership Now Women

Chief Outsiders Appoints Clay Spitz Chief Operating Officer to Maintain Focus on Client Success
11.17.2022 — Nation’s largest provider of Fractional CMO services taps Managing Partner with operating background to streamline operations as company scales