Renewable Energy and CPG Marketing Leader to Drive Growth for Chief Outsiders Clients

Growth-focused marketing leader, Vinay Sharma, blends performance marketing and lead generation with brand strategy to deliver immediate results for clients as a Chief Outsiders fractional CMO 

NEW YORK, NEW YORK – October 13, 2025 – Vinay Sharma, a growth-focused marketing leader with over 15 years of experience leading performance marketing and brand strategy for renewable energy, technology, and CPG companies will now drive client revenue growth as a Fractional CMO for Chief Outsiders. Recently, Sharma joined Chief Outsiders’ team of more than 100 Fractional Chief Marketing Officers (CMOs) and Fractional Chief Sales Officers (CSOs). 

“Vinay’s expertise in aligning product, sales, and marketing strategy and strong background in data-driven marketing and lead generation fosters high-performing teams to drive growth,” said Slade Kobran, Managing Partner, Chief Outsiders. “We’re excited to add his deep energy and consumer industry experience to our battle-tested network of marketing professionals.” 

According to the Chief Outsiders website, Sharma brings a proven track record of building and executing performance-driven marketing strategies. He delivers measurable ROI, reduced CAC, increased conversion rates, and funnel velocity at scale. Additionally, he brings a storytelling approach to brand building that elevates external visibility and establishes strong category leadership for his clients.  

Technology and CPG Marketing Leadership

As a Chief Outsiders technology and consumer-focused Fractional CMO, Sharma brings deep industry experience to drive growth at client companies. For example, prior to joining Chief Outsiders as Head of Marketing at Dandelion Energy, he drove 93% growth in bookings in the first full year, cutting CAC by 50% through data-driven marketing strategies. And as Marketing Director, Kids Beverages for Kraft Foods/Mondelez, he generated $1 billion in revenue via a 14% topline CAGR and 40% bottom-line growth. 

Sharma’s impressive executive marketing experience also includes roles as VP of Marketing, Clean Energy at Generac Power, Global Marketing Solutions, Industry Manager for Meta, and Innovation Director, Biscuits at Kraft Foods/Mondelez. Earlier roles include Brand Manager, Snapple and Mott’s Juice for Dr. Pepper Snapple Group and Assistant Brand Manager at Procter & Gamble. 

To support his successful executive marketing career, Sharma earned a Master of Business Administration in Marketing and Strategy from the Simon Business School at the University of Rochester, in Rochester, New York.  Previously, he earned a B.S. in Chemistry from the University of Connecticut in Storrs, Connecticut.