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Seasoned Marketing Operating Executive to Drive Revenue Growth and Value Creation for Chief Outsiders Clients
Driving digital transformation, AI-enabled marketing, and brand reinvention, for healthcare, financial services, and technology companies, Stephen Cassell joins Chief Outsiders as a fractional CMO.
CEOWorld Magazine: The Evolving Role of Midsize Company CEOs in AI Integration
7.18.2024 — As artificial intelligence (AI) continues to revolutionize various industries, the role of CEOs, especially in midsize companies, is undergoing a profound transformation. This essay delves into the evolving responsibilities of CEOs in the age of AI, highlighting the critical leadership skills required to harness AI’s potential effectively and responsibly. Read the full article here.
Growth Focused Consumer Products Marketing Leader to Propel Growth for Chief Outsiders Clients
7.16.2024 — Tom Peterson, a business strategist with 25 years of proven success to develop and execute omni-channel growth strategies for clients as a Chief Outsiders fractional CMO.
MarketingProfs: Where to Look for the Right KPIs for SaaS Marketing in Uncertain Economic Times
7.1.2024 — Persistent uncertainty about the economy's near-future is bound to make the remainder of the year an unnerving time for any business—and none more so than the SaaS companies that often serve increasingly frugal businesses on a subscription basis. Not to mention the exponential increase in competition. Unfortunately, such caprice is the nature of market predictions and fluctuations, and the confusion is unlikely to settle anytime soon. How, then, are executives meant to market with foresight and avoid pouring time and resources into low-ROI tactics? The answer lies in selecting those marketing key performance indicators (KPIs) that assist in navigating uncertainty. Read the Article here.
Healthcare and SaaS Executive Sales Officer to Drive Sales Growth for Chief Outsiders Clients
6.19.2024 — Michael Regnier, a highly accomplished executive sales leader with a proven track record of driving revenue growth, joins Chief Outsiders to help transform growing healthcare companies
YFS Magazine: 7 Principles for Effective, Long-Term AI Budgeting
6.3.2024 — Increase revenue, reduce overhead, save time, and enhance customer experience with AI technology. Read the Article here.
Smart Business Dealmakers Boston: Harnessing Marketing And Sales Across PE Deal Stages
5.29.2024 — Find out how high-performing sales and marketing leads to better outcomes for investors Read the Article here.
Senior Technology and Services Marketing Executive Returns to Chief Outsiders to Drive Revenue and Profit Growth for Clients
4.22.2024 — Accomplished senior marketing executive returning to Chief Outsiders to work with technology, SaaS, professional services, finance, and private equity companies to drive client growth as a fractional CMO.
YFS Magazine: Concierge in the Cloud: Elevate Customer Experience With AI
4.4.2024 — An introductory guide for luxury brands who intend to stay at the forefront of customer experience via the adoption of AI. Read the Article here.
Ad Age: 5 Marketing Job and Hiring Trends to Know Right Now
4.4.2024 — CMO title is under new pressure as Starbucks shows—plus, more brands turn to freelancers and CPGs promote from within. Read the Article here.