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Accomplished Financial Services Marketing Leader to Drive Growth for Chief Outsiders Clients
Tom Arduino, a senior marketing executive with 20 years B2B and B2C experience to make big things happen for FinTech, SaaS, and digital payments clients as a Chief Outsiders fractional CMO.
Food Processing: Power Lunch: Why CPG Companies Will Have to Innovate in 2024
1.4.2024 — Challenger brands have nearly doubled the innovation success rate vs. leading brands. Read the Article here.
30-Year Marketing Expert to Accelerate Growth for Chief Outsiders Clients
11.28.2023 — C-level marketing, technology, and global business transformation leader to help clients navigate the challenges of modern marketing for maximum ROI as a Chief Outsiders fractional CMO
Hospitality Technology: AI-Driven Business Breakthroughs: Scaling Success in 2024
11.10.2023 — AI offers many benefits across different business areas, making it a powerful tool for enhancing customer understanding, empowering decision-making, and achieving seamless efficiency. Read the Article here.
Business Growth Assessment Tool from Chief Outsiders Delivers Fast and Effective CEO Guidance to Accelerate Growth
9.20.2023 — Chief Outsiders launches a new online tool to help business leaders assess their readiness to achieve sustainable business growth and connect to valuable resources
YFS Magazine: How Purpose-Driven Leaders Deliver Value In A Waning Market
9.20.2023 — Four basic principles business leaders can establish to cultivate purpose that will ballast their brands for years and decades to come. Read the Article here.
Healthcare Business Executive to Drive Innovation, Growth Opportunities, and Enduring Value for Chief Outsiders Clients
9.12.2023 — Visionary leader to identify and develop growth and new ventures opportunities for clients as a Chief Outsiders fractional CMO
American Marketer: Harnessing AI: How to mitigate risks
9.6.2023 — Executives at all levels need to become fluent with the generative AI's uses and set guardrails to ensure that it works in a manner that fits each company’s comfort and requirements. This will enable companies to use generative AI to further their business goals while protecting the company’s trust with the public at a time when opinions are still mixed about AI technology. Read the full Article here.
American Marketer: Debunking 6 common market research myths
9.6.2023 — Six very persistent market research myths will often lead mid-market market research initiatives astray. In what follows, CMO Beth Somplatsky-Martori will examine and dispel these myths. Read the full Article here.
SiteProNews: Demystifying Market Research: Empowering Mid-Market Success Through Data-Driven Insights
8.25.2023 — Leading a mid-market company has never been more challenging than it is today. Barely having had the time to adjust to a post-pandemic market—with its massive impact on buyer needs and the customer journey—companies are now confronted with a looming recession and record inflation. So what can CEO’s do? Only data-driven marketing decisions can help companies navigate these uncharted waters. Read the Full Article here.