Rob Rash, a values-oriented servant leader and team builder with 25 years of successful sales leadership experience, joins Chief Outsiders to drive revenue and profit growth for clients
5.24.2023 — CMO Dina Baker shares the top 5 tried and true marketing strategies for other business leaders. Read the full Article here.
5.12.2023 — Coordination between sales and marketing is always important, but when the economy cools and businesses and their customers need to tighten their belts, it becomes absolutely critical. Read the full Article here.
5.10.2023 — CEOs are responding to recession fears by asking their CMOs to double down on demand generation, the latest Chief Outsiders Survey of CMOs tells us. CMOs are (or should be) well-equipped to lead their teams in this effort, but they will be significantly hindered when marketing and sales teams do not work in tandem. The alignment between both groups is also essential in “peacetime,” of course, but the need is even more urgent in the scenario of an economic downturn. Read the full article here.
5.10.2023 — What are the top 5 tried and true marketing strategies that CMOs recommend to other business leaders? As a part of our series called “CMOs Share Their Top 5 Tried + True Marketing Strategies” we had the pleasure of interviewing Adriana Lynch. Read the full article here.
5.5.2023 — Develop competitive, value-driven messaging that defines a blue ocean. Messaging that does not directly acknowledge and solve pain will get lost in the messy melee of marketplace noise. Articulating product/service benefits is not enough to change behavior and encourage adoption. Customer insights can lead to breakout value curves (famous example: Southwest Airlines). Messaging these blue ocean attributes and pain points can help gain audience attention faster and competitively differentiate from the masses. Read the full article here.
4.12.2023 — Chief marketing officers say artificial intelligence technologies like ChatGPT could be most helpful in areas such as content creation and content management, according to recent research from Chief Outsiders. Read the Article here.
4.11.2023 — C-suite leadership should focus on sales and marketing in a value-driven market, rather than remain overly-focused on operations, according to Chief Outsiders' recent survey. Read the Article here.
4.10.2023 — Concannon has helped start, pivot, build, and successfully exit national, and investor-sponsored middle market and startup companies in B2C, B2B, and D2C sectors
4.4.2023 — Rich DePencier and Kim Salzer, CMOs with Chief Outsiders, reveal what every entrepreneur can learn from Bed Bath & Beyond's humbling fall from grace. Read the Article here.