Our CMOs are highly experienced executives, not consultants, that typically work as a part-time member of your company’s executive management team. They also are available for strategic projects and coaching services. What kind of CMO do you need to grow?

How does hiring a Chief Outsider compare to other marketing directions?

We're glad you asked. Here's a comparison between some of the common choices that mid-sized companies are deciding between when they're looking to improve their marketing.


(in house)


Marketing Consulting Firm


  Salary, Benefits





  On Demand










  Peer Review


  Exec Staff
  (part time)



What Does a Fractional CMO Actually Do?

We offer a variety of packages that are designed to span the needs of mid-sized companies. For a brief but more detailed look at how a fractional CMO tackles growth challenges, read this article on "What Does a Fractional CMO Actually Do?"

Outsourced CMO

Part-time, Executive Addition to Management Team

Your Chief Outsider becomes a part-time executive addition to your staff, bringing a market-based perspective to crystalize strategy and manage implementation to drive growth.

Full-time, Interim Executive

Need a pinch hitter while your marketing executive is out? Or perhaps you simply need a more concerted, full-time resource to lead your marketing strategy.

Strategic Project Support

For extra executive bandwidth or to pass off an entire strategic project, Chief Outsiders is ready to help. Your CMO will drive the strategy and make sure your project delivers results on time.

Advisory CMO

Coaching Services for Marketing Development

Looking to maximize the impact of your limited marketing resources? Chief Outsiders offers an experienced C-level executive coach to mentor your company’s marketing leader and make big things happen. Full Details Here >>

Advisory Services for CEO Support

For business leaders who want to personally develop their market-orientation and marketing effectiveness, Chief Outsiders offers this cost-effective advisory service for CEOs.

Strategic Planning Workshops

Now you can tap the decades of experience of a tenured CMO for your strategic planning process! Our proven approach to 1/2 day to 2 day planning sessions that include quarterly checkpoints are valuable annually or anytime a fresh look is required. Full Details Here >>

Marketing Audits

Perhaps you’d simply like an objective opinion about your current marketing department, your processes and initiatives.  A marketing audit will produce clarity and actionable insights in a short timeframe, at a reasonable cost.

Digital Marketing Strategies

A Digital Marketing Competitor Analysis compares your company’s performance data with your competitors using 3,000 points of data to formulate digital marketing growth strategies tailored to your business. Learn more >>

What does it cost to work with Chief Outsiders?

A Chief Outsiders engagement will be highly customized to your needs. Most of our clients pay a monthly retainer based on an agreed to scope of work that is defined from our no-charge discovery session. For more information on "What Does a Fractional CMO Cost" read this short article.