What is a Fractional CMO?

A Fractional CMO is a marketing executive to help with customer acquisition, sales development and company growth. Your company gets executive experience without the full-time cost. The idea of a mid-sized company hiring a fractional executive is not new. Virtual CFOs, for example – pioneered by companies like Tatum and vcfo – have been around for decades. They can bring incredible value to companies where having a full-time CFO wouldn’t make sense, either fiscally or even practically due to the typical scope of challenges needing attention. At Chief Outsiders, we provide that same kind of value to your marketing department.

How to Select Your Fractional CMO

Step 1
Discovery Call

At your convenience, Chief Outsiders will set a time for you to share your unique challenges and opportunities for growth

Step 2
CMO Match

We help match your situation and requirements to one or more fractional CMOs, facilitating your selection to ensure you’ll get the right expertise plus a good cultural fit

Step 3
Statement of Work

We develop a customized statement of work to achieve the desired outcomes with agreed to timeframes and costs

Step 4
Quick Start

Your CMO gets started in days, working month to month, without a long-term commitment

Our Services

Marketing is perhaps the fastest-moving aspect of business, but it’s also the most important part. Without quality marketing, even the best products won’t sell. Marketing turns a good business into a great one, all by itself.

Therefore, it’s imperative that every business has strong leadership from a marketing perspective. And yet, this rarely happens, especially in small and mid-sized companies. Marketing is all too easily lost in the shuffle, leading to serious consequences for the company.

But it doesn’t have to be that way. If you’re struggling with your marketing, a fractional CMO can help you get the leadership you need without sacrificing anything from your current operation. Here’s how you can use outsourced expertise to get your marketing back on track.

Our CMOs are highly experienced executives, not consultants, that typically work as a part-time member of your company’s executive management team. They also are available for strategic projects and coaching services. What kind of CMO do you need to grow?

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Spinning Your Wheels

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Marketing is always conceived with the best of intentions. Unfortunately, those initial ideas don’t always pan out. What’s worse is that some of the businesses most in need of guidance don’t even realize that there’s an issue.

Why?

So many companies are unable to even track their marketing metrics, much less do anything about the problems they see. They’re ill-equipped to quickly pivot to a new strategy, either because of bureaucracy within their organization or because they think they need to stay the course with their current course of action. The end result is a business that’s quickly left behind for other, more attractive competitors. It’s a truly unfortunate, yet totally preventable scenario.

A New Direction for Marketing

Lack of direction is a common problem in these businesses that can’t figure their marketing out. Every day brings light to a new marketing concept, a new gimmick that seems to be a sure-fire way to turn things around. But without an overall plan, these tactics are largely ineffective.

A strong leader can help a business of any size to create and implement a realistic and powerful marketing plan -- but not just any plan. It’s one that works directly with the strengths of the company and the needs of their customers. It’s a strategy that’ll work in the short term and pay serious dividends over the long term.

But a good leader does more than just shore up processes. A good leader instills morale in the company’s employees and helps them to buy into the new way of doing things. A good leader also interfaces with executives and ensures that they provide the appropriate support for these new initiatives. This leader knows when it’s time to change course and when more time should be devoted to a campaign. In short, the entire organization benefits from the addition of one individual.

How A Fractional CMO Can Help

Of course, most businesses don’t have the capital available to bring in a high-priced, full-time CMO. They don’t want to make a huge commitment, and they don’t want to overhaul everything they’re currently doing. Instead, they just want some gentle nudges in the right direction from someone who knows what they’re talking about.

Enter a fractional CMO from Chief Outsiders. Instead of bringing in a permanent executive at an executive salary, you can instead hire a CMO that acts as a consultant to your business. You not only get the direction you need, but you also get a wealth of experience. Every Chief Outsiders outsourced CMO comes with significant experience in at least two notable organizations, giving you the peace of mind that comes with bringing in someone with proven knowledge and expertise.

Best of all, using the fractional CMO services of Chief Outsiders gives you much more than one new face in your company. You also gain access to the shared experience of The Tribe, a group of more than 60 CMOs who have seen it all and done it all. If your CMO doesn’t have an answer, he or she can quickly get it from someone with experience in that exact scenario.There’s nothing you can’t achieve through our virtual CMO services.

What Does a Fractional CMO Actually Do?

We offer a variety of packages that are designed to span the needs of mid-sized companies. For a brief but more detailed look at how a fractional CMO tackles growth challenges, read this article on “What Does a Fractional CMO Actually Do?”

Outsourced CMO

Part-time, Executive Addition to Management Team

Your Chief Outsider becomes a part-time executive addition to your staff, bringing a market-based perspective to crystalize strategy and manage implementation to drive growth.

 

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Full-time, Interim Executive

Need a pinch hitter while your marketing executive is out? Or perhaps you simply need a more concerted, full-time resource to lead your marketing strategy.

Strategic Project Support

For extra executive bandwidth or to pass off an entire strategic project, Chief Outsiders is ready to help. Your CMO will drive the strategy and make sure your project delivers results on time.

 

 

Advisory CMO

Coaching Services for Marketing Development

Looking to maximize the impact of your limited marketing resources? Chief Outsiders offers an experienced C-level executive coach to mentor your company’s marketing leader and make big things happen. Full Details Here >

Advisory Services for CEO Support

For business leaders who want to personally develop their market-orientation and marketing effectiveness, Chief Outsiders offers this cost-effective advisory service for CEOs.

Strategic Planning Workshops

Now you can tap the decades of experience of a tenured CMO for your strategic planning process! Our proven approach to 1/2 day to 2 day planning sessions that include quarterly checkpoints are valuable annually or anytime a fresh look is required. Full Details Here >

Marketing Audits

Perhaps you’d simply like an objective opinion about your current marketing department, your processes and initiatives. A marketing audit will produce clarity and actionable insights in a short timeframe, at a reasonable cost.

Digital Marketing Strategies

A Digital Marketing Competitor Analysis compares your company’s performance data with your competitors using 3,000 points of data to formulate digital marketing growth strategies tailored to your business. Learn more >

A Fractional CMO Is Your Game-Changer

Most organizations who struggle to find their marketing voice make the wrong choices. Either they go for short-term clicks at the expense of long-term credibility, or they saddle themselves with expensive hires that hamper the company’s ability to plan for the future. That all changes with Chief Outsiders, who offer a true game-changing proposition. Now, you can benefit from decades of knowledge, all at a reasonable price and term. When you hire a fractional CMO, you make a wise investment that will help you out both today and tomorrow, without sacrificing your company’s long-term objectives. In fact, you may just find that your fractional CMO can help you to achieve those goals much sooner than you think.

How Does Hiring a Chief Outsider Compare to other Marketing Options?

We’re glad you asked. Here’s a comparison between some of the common choices that mid-sized companies are deciding between when they’re looking to improve their marketing.

Director (in house)

Advertising Agency

Marketing / Consulting Firm

Chief Outsiders

Salary, Benefits

Oversees Implementation

Services On Demand

Campaign Oriented

Insightful Processes

Executive Experience

Sometimes

Executive Peer Review

Exec Staff Member (part time)