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The Data Visibility Gap
The New PE Value Creation Playbook: Part Four
The Data Visibility Gap
In the previous blog, we explored the need for trusted data to run a commercial engine. This article will dive into it deeper because it’s that important.
The interesting challenge is that many portfolio companies have more data than ever. And yet, they have less clarity than they need.
The High Stakes of Synching Sales and Marketing
Mar 25, 2021, 3:56:02 PM — If sales and marketing teams are misaligned, a portfolio company’s growth could be crippled. Here’s how buyout firms can verify that these teams are on the same page, and how to nurture that collaboration if they aren’t. The very phrase “sales and marketing” is so ubiquitous it’s implied these two disciplines are naturally joined at the hip, when the truth is that partnership requires focus and effort to cultivate and maintain. And for private equity investors, assuming that a portfolio company’s sales and marketing teams are simpatico can jeopardize their best laid plans.