Kelley Marko

About Kelley Marko

A CMO and growth strategist with 25 years of marketing leadership experience in early-stage through Fortune 50 companies, Kelley accelerates scale for B2B SaaS, FinTech, cybersecurity, telecom, and industrial brands. Blending strategic and hands-on leadership across GTM, demand generation, brand, sales enablement, and marketing operations, she builds sustainable, data-driven revenue growth engines that deliver measurable ROI for scale-up and turnaround environments. A trusted partner to C-suite and executive leaders, Kelley’s collaborative style helps foster alignment among leadership teams and sales, marketing, and product organizations.

How Kelley has Helped Businesses Grow

• Led SMB-to-enterprise transformation for Capital One B2B Payments/SaaS division post-acquisition through revised positioning, new sales enablement toolkits, and CRM workflow restructuring. Drove 5X revenue growth trajectory, 66% marketing efficiency gain, and 47% marketing pipeline contribution.
• Drove 300% revenue growth at BlueTarp Financial, a B2B FinTech SaaS, positioning the organization for a successful strategic exit (acquisition by Capital One).  
• Rebuilt BlueTarp’s marketing engine by auditing and overhauling internal assets and processes - including content, sales enablement toolkits, demand gen, lead management, and automation workflows - resulting in a 250% boost in unaided brand awareness, 74% reduction in lead breakage, and 58% marketing contribution to revenue.
• Increased enterprise leads by 380%, conversion rates by 212%, and drove a 36% four-year ARR CAGR at cybersecurity firm Arbor Networks through strategic demand gen programs, including content thought leadership, PR, digital, and events supported by integrated account-based marketing (ABM), marketing automation, lead nurturing, and BDR outreach.
• Launched strategic voice-of-customer (VoC) initiatives for Arbor Networks, including regionalized customer conferences and a global Customer Advisory Board, driving a 27% improvement in customer retention and engagement while delivering an enduring system for market-driven insights and client testimonials to support product and sales teams.
• Conducted a brand assessment and marketing audit for One Communications, a regional telecom/ISP, leading to refinement of their ICP, repositioning of brand messaging, and the buildout of both customer acquisition and retention strategies to accelerate revenue growth and curb revenue attrition. Drove 210% increase in inbound leads and 48% improvement in base revenue retention.

How Kelley Leverages AI for Business Impact

• Applies AI tools including ChatGPT and Claude to accelerate GTM strategy development and execution, including TAM modeling, ICP development, competitive intelligence, messaging clarity and differentiation, campaign design and execution, performance measurement and analysis, and reporting.
• Advises founders and CEOs on practical AI use cases across GTM organizations and workflows; guides GTM teams in responsible deployment using a human-in-the-loop model for research, strategy development, campaign development and execution, sales and marketing workflow automation, performance analysis and reporting.
• Achieved significant AI-driven operational efficiencies, including 50%+ improvement in content production efficiency, approximately 75% reduction in third-party content and campaign development costs, and nearly a 70% improvement in campaign time-to-market.
• Designed and deployed a custom AI application for an online marketplace client using ChatGPT, which helped client prospects self-evaluate their expected benefits from joining the marketplace and assess their fit for membership, improving inbound lead quality and sales efficiency, and increasing lead to opportunity conversion rates by over 20%.
• Leveraged AI pipeline analysis to uncover buyer intent signals for a FinTech provider. Built AI intent signal identification and alerting workflow that improved ICP targeting, drove outbound sales efficiencies, and improved lead conversion rates.

Published Works

• Why the CEO-Led Growth Model Breaks at Scale

• Turning Competing Revenue Team Truths into Market Insight

• Pipeline Integrity: How Hidden Revenue Leaks Sabotage Growth

• Stop Hosting Alignment Meetings and Start Building a Unified GTM Operating Model

• The CEO's Role as Champion of the Unified GTM Operating Model

Executive Experience

• Vice President, Go-To-Market (GTM) Strategy, Capital One B2B Payments
• Vice President, Customer Acquisition & Engagement, BlueTarp Financial (Acquired by Capital One)
• Vice President, Marketing, BlueTarp Financial
• Vice President, Marketing, Arbor Networks (Acquired by NetScout)
• Vice President, Marketing Communications, One Communications (cka Earthlink)
• Vice President, Marketing, Apprise Software (cka Aptean)
• Global Head of Data Networking Product Management & Marketing, Global Crossing (cka Level 3/Lumen)

Education

• Master's Certificate (In Progress), Artificial Intelligence, Northeastern University
• MBA, Marketing, Seton Hall University
• BS, Marketing & Economics, Quinnipiac University

Download Kelley's Resume Here