As the B2B world of revenue generation continues to experience longer sales cycles, it is getting harder to keep your market momentum–let alone grow. There are more stakeholders involved in buying decisions, and the pace of change in the market is accelerating. Three years ago, the average number of stakeholders involved in the buying process at the typical midsized organization was four. Kathleen Schaub, vice president of the CMO Advisory Service at IDC, says that number has increased to six or more. Large enterprises experienced the same shift as their medium-sized brethren, although not as pronounced, while small organizations stayed about the same.