David Vroom has enjoyed a successful career building sales and profits in many different industries from small to large businesses. David has continually delivered record profit over his 30-year career. He has a unique ability to find growth in stagnant categories and approach business problems in an innovative and actionable manner that has consistently led to accelerated profit.
David’s successes have occurred in multiple small and large food businesses in retail grocery and foodservice in both B2C and B2B contexts. Additionally, he has success in packaging materials, durable goods such as boating, exercise equipment, biking and others. This experience includes roles as a general manager, head of Business Strategy, business development leader, head of Acquisitions, Global Marketing Head and in the Chief Marketing Officer role.
Most recently David was the Senior Vice President and General Manager at Sargento Foods Company. In this role he led the expansion of Sargento into a totally new business segment, helping fill an underutilized plant, generating 100% incremental business at significantly higher margins. This included analyzing several new business segments in the marketplace to determine if they were viable business options, conducting consumer and customer market research to validate the opportunity and developing totally new products and services that delivered a point of difference in the marketplace. The company realized totally incremental sales doubling plant utilization, generating positive profitability in year 2 and establishing a new business platform for long-term growth.
Prior to that role, David was Senior Vice President Business Development at Sargento Foods leading corporate strategy, acquisitions and new products. During this time he helped establish new strategies and a major acquisition that helped Sargento grow nearly +100% on the top line and significantly higher on the bottom line.
David has also led Business Development at Brunswick Company in the boating business (Sea Ray, Boston Whaler), exercise equipment (Life Fitness) and biking (Mongoose). This included lead generation and CRM programs, acquisitions, and marketing programs. These programs led to significantly improved strategies, increased lead generation and management and growth in several flat category segments.
For many years David served in several leadership functions at Kellogg’s Company, including Head of Global Marketing, General Manager Convenience Foods and CMO on several businesses. During his time on the Convenience Foods Business he built sales +400% and profit +500% via a combination of innovative marketing programs, new products and expansion into new adjacent market segments. He managed the top 12 global cereal brands generating significant growth gains and market leadership in all major countries.
David started his career at the Procter & Gamble Company (the preeminent marketing training ground) in the Health and Personal Care Division on several shampoo and deodorant brands and in the new products area, where he was instrumental in the strategy to expand into the cosmetics business.
David holds a MBA in marketing from Michigan State University and a Bachelor of Arts degree from Michigan State University; he has also completed global marketing executive training at Thunderbird International University. David is an avid competitive runner, golfer, cyclist and surfer. He is also active in volunteer work for the MS Foundation, National Cancer Society, Salvation Army and Big Brothers Big Sisters.