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Growth Insights for CEOs
Advice for CEOs on Growth and Scaling
Aaron Gutowski
A senior technology, market research, and SaaS sales management leader, Aaron brings vertical market expertise in consumer, energy, financial, legal, medical devices, pharma, and technology. A senior executive with expertise in direct sales, marketing, and operations, he recruits and retains top sales professionals, changes sales culture, and achieves operational excellence via process-driven approaches. Focused on training top-performing teams, Aaron employs activity-based measurement to boost pipeline productivity. A strategic planning veteran, he also excels at account management, campaign management, and marketing strategy.
Recent Posts
Should I Hire a Fractional CMO?
Fri, May 8, 2026 | Posted by Vickie Sherman
Executive Takeaways
- A full-time CMO can cost $1M in year one — before the first campaign ships.
- Full-time CMOs optimize for tenure. Fractional CMOs optimize for outcomes.
- Fractional CMOs bring cross-industry pattern recognition that deepens with every engagement.
- Fractional leadership wins in specific, definable contexts. The next article maps exactly when.
Recent Posts
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