Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Atul Minocha

Atul is a Chief Outsiders Partner and CMO. He helps growth and medium sized companies achieve their goals and aspirations with cost effective and efficient marketing programs. His experience with start-ups and established companies spans a wide variety of industries, including technology, SaaS, automotive, industrial machinery, healthcare, medical equipment and devices, hospitality, clean energy, financial services and hedge funds. He is currently the Professor of Practice at Hult International Business School and teaches at their San Francisco, Dubai and London campuses.

When the Founder Is the Rainmaker: How to Scale Without Losing the Spark

Mon, Jul 7, 2025 | Posted by Paul Sparrow

In many founder-led businesses, the founder isn’t just the leader—they’re also the best (and often only) rainmaker. They land the big deals. They have the trusted relationships. They know the pitch inside and out because they are the pitch.

It works—until it doesn’t.

As the business grows, this model creates a bottleneck. Every new opportunity depends on one and only person. And it’s the same person every time. But there’s a downside. When that person is also responsible for running the business, mentoring the team, and shaping the vision, something eventually gives.

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Marketing (As You Know It) Is Toast

Tue, Feb 27, 2018 — The old style of marketing is toast. Quite literally, the entire phase shift that has changed the way the public considers and consumes products and services, can be distilled down to a single, perfectly-browned-on-both-sides slice of artisan bread.

Customer Councils: Leveraging Your Marketing Through the Power of the Customer

Thu, Mar 31, 2016 — Are you leading your business through a crowded, hyper-competitive space? For one of my clients, iTexico, this is quite true – meaning that, even with a successful track record and measurable, solid, growth, companies like iTexico must constantly find ways to reinforce their relevancy to their market on a daily basis. In order for you to cut through the noise, I’d like for you to consider building a little more “social” into your B2B marketing – and for this, we’re not talking Facebook or Twitter. Or even LinkedIn.

Pricing Optimization: How Best To Do It?

Thu, Aug 20, 2015 — In a business environment characterized by recovery from a severe recession, seven years of tepid growth, high unemployment and underemployment, and the explosion of ecommerce (with the lowest price always just a click away), it’s no surprise that optimizing pricing to maximize revenues and/or profits is a critical issue for many businesses. But how does a business know when it can safely raise prices without losing market share? Is market share the right goal, or should it be bottom-line profit? Either way, what pricing optimization information do you need to achieve the chosen goal? If you are asking these questions, you are not alone. Only 15% of all businesses do any kind of systematic pricing study.

Growth Insights for CEOs