Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Atul Minocha

Atul is a Chief Outsiders Partner and CMO. He helps growth and medium sized companies achieve their goals and aspirations with cost effective and efficient marketing programs. His experience with start-ups and established companies spans a wide variety of industries, including technology, SaaS, automotive, industrial machinery, healthcare, medical equipment and devices, hospitality, clean energy, financial services and hedge funds. He is currently the Professor of Practice at Hult International Business School and teaches at their San Francisco, Dubai and London campuses.

The CEO's Role as Champion of the Unified GTM Operating Model

Tue, May 26, 2026 | Posted by The Chief Outsider

Executive Takeaways

The CEO must be the architect and champion of the GTM model — not its operator.
Only the CEO has the cross-functional authority to make a unified GTM model stick.
If the model only works when you're in the room, it's not a system.
When it's working, your calendar proves it.

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Marketing (As You Know It) Is Toast

Tue, Feb 27, 2018 — The old style of marketing is toast. Quite literally, the entire phase shift that has changed the way the public considers and consumes products and services, can be distilled down to a single, perfectly-browned-on-both-sides slice of artisan bread.

Customer Councils: Leveraging Your Marketing Through the Power of the Customer

Thu, Mar 31, 2016 — Are you leading your business through a crowded, hyper-competitive space? For one of my clients, iTexico, this is quite true – meaning that, even with a successful track record and measurable, solid, growth, companies like iTexico must constantly find ways to reinforce their relevancy to their market on a daily basis. In order for you to cut through the noise, I’d like for you to consider building a little more “social” into your B2B marketing – and for this, we’re not talking Facebook or Twitter. Or even LinkedIn.

Growth Insights for CEOs

Atul Minocha

Recent Posts

The CEO's Role as Champion of the Unified GTM Operating Model

Recent Posts

Marketing (As You Know It) Is Toast

Customer Councils: Leveraging Your Marketing Through the Power of the Customer

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