David MacIntosh

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Dave’s revenue career has covered a broad spectrum from growth strategies and sales execution across various sales channels (enterprise, SMB, partnerships, resellers, eCommerce, etc.) and international markets to systems/processes and talent management. He has more than 25 years of experience in Revenue Strategy, Execution and Management. His operator experience in private equity portfolio companies coupled with delivering M&A deal value, has demonstrated significant success to increase revenues and company valuations.
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Recent Posts

Beating Industry Benchmarks

Beating Industry Benchmarks

Fri, Jul 18, 2025 | Posted by Grant Johnson

In my previous blog, I discussed a fast way to assess relative marketing performance, and covered proven approaches to improving six industry benchmark-based Key Performance Indicators (reach, share, engagement, loyalty, pipeline, and progression) that can boost overall marketing effectiveness. Today, I’m going to review some of the key findings from recent research around Marketing benchmarks. I’ll select key metrics from each of these three benchmarks and their implications for optimizing marketing performance.

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