Grant Johnson

About Grant Johnson

A results-driven 6X CMO with a proven track record growing revenue by 10x and seven successful exits, Grant serves on executive teams, drives transformational change, and delivers consistent profitable growth. A trusted leader with exceptional interpersonal and communication skills, he builds, mentors, and retains high-performance teams that exceed corporate goals. A full-stack ROI marketer with deep expertise in all functional areas, he delivers quick staff assessment.

How Grant has Helped Businesses Grow

• Generated a $100 million pipeline at Billtrust via ROI-based demand programs with a 10:1 return. Elevated market presence, doubled share of voice, tripled Linkedin followers, dominated G2 competitive rankings, and won key analyst reviews.
• Launched a new global brand at Emburse bringing seven business units into a unified structure. Exceeded 60% contribution target, increasing net new and expansion pipeline. Help achieve a $50 million bookings contribution, creating a cross-functional team to drive cross-sell success.  
• Added 40% in new bookings attainment to diversify revenue at Emburse. Delivered a 200% inbound increase, revising market positioning and transformed the Web into an inbound lead machine.
• Helped double revenues to $700 million at Kofax, unifying a global marketing organization across three distinct companies. Drove ABM, cross-sell programs, $1 billion pipe and 4x marketing ROI.
• As a key exec, helped more than doubled revenues from $212 million to $550 million at Pegasystems. Boosted demand generation, digital, partner and product marketing Expanded into eight industry verticals.
• Drove more than 100% increase in qualified leads, opportunities, and pipeline at Guidance Software, delivering high performance sales and marketing campaigns. Led the transformation of sales and marketing systems.

Client Resources

• Beating Industry Benchmarks
• Rapid Marketing Performance Improvement
• A CEO’s Guide to Marketing Performance | Measuring Performance (and Underperformance)
• A CEO’s Guide to Marketing Performance | Metrics Matter
• A CEO’s Guide to Marketing Performance

Awards and Honors

• CMO Huddles & Renegade Marketing: Top 5 Fractional B2B CMO

Executive Experience

• Chief Marketing Officer, Billtrust
• Chief Marketing Officer, Emburse
• Chief Marketing Officer, Cylance (Acquired by Blackberry)
• Chief Marketing Officer, Kofax (now Tungsten Automation
• Chief Marketing Officer, Pegasystems (PEGA)
• Chief Marketing Officer, Guidance Software (Acquired by OpenText)
• Vice President Marketing, FileNet (Acquired by IBM) 

Clients Served

• Provenir
• AudienceView
• Thoropass
• Corvex.ai
• MiraCAD Technologies
• Netradyne
• Riskified

Education

• MBA, Pepperdine University
• BA, Political Science, UC Santa Barbara

Testimonials

“We brought in Grant Johnson as a Fractional CMO with Chief Outsiders to enhance our company's messaging and positioning, and sharpen our solution articulation and value proposition, and with his help, we are more fully aligned and making solid progress on our growth path.”

Adolfo Allegro, Senior Vice President and Co-Owner, Miracad Technologies

Download Grant's Resume Here