Grant Johnson

About Grant Johnson

A results-driven 6X CMO with a proven track record growing revenue by 10x and seven successful exits, Grant serves on executive teams, drives transformational change, and delivers consistent profitable growth. A trusted leader with exceptional interpersonal and communication skills, he builds, mentors, and retains high-performance teams that exceed corporate goals. A full-stack ROI marketer with deep expertise in all functional areas, he delivers quick staff assessment.

How Grant has Helped Businesses Grow

• Generated a $100 million pipeline at Billtrust via ROI-based demand programs with a 10:1 return. Elevated market presence, doubled share of voice, tripled Linkedin followers, dominated G2 competitive rankings, and won key analyst reviews.
• Launched a new global brand at Emburse bringing seven business units into a unified structure. Exceeded 60% contribution target, increasing net new and expansion pipeline. Help achieve a $50 million bookings contribution, creating a cross-functional team to drive cross-sell success.  
• Added 40% in new bookings attainment to diversify revenue at Emburse. Delivered a 200% inbound increase, revising market positioning and transformed the Web into an inbound lead machine.
• Helped double revenues to $700 million at Kofax, unifying a global marketing organization across three distinct companies. Drove ABM, cross-sell programs, $1 billion pipe and 4x marketing ROI.
• As a key exec, helped more than doubled revenues from $212 million to $550 million at Pegasystems. Boosted demand generation, digital, partner and product marketing Expanded into eight industry verticals.
• Drove more than 100% increase in qualified leads, opportunities, and pipeline at Guidance Software, delivering high performance sales and marketing campaigns. Led the transformation of sales and marketing systems.

Client Resources

• Rapid Marketing Performance Improvement
• A CEO’s Guide to Marketing Performance | Measuring Performance (and Underperformance)
• A CEO’s Guide to Marketing Performance | Metrics Matter
• A CEO’s Guide to Marketing Performance
• Mastering Marketing Performance to Drive Growth, Brand Strength, and Results

Awards and Honors

• CMO Huddles & Renegade Marketing: Top 5 Fractional B2B CMO

Executive Experience

• Chief Marketing Officer, Billtrust
• Chief Marketing Officer, Emburse
• Chief Marketing Officer, Cylance (Acquired by Blackberry)
• Chief Marketing Officer, Kofax (now Tungsten Automation
• Chief Marketing Officer, Pegasystems (PEGA)
• Chief Marketing Officer, Guidance Software (Acquired by OpenText)
• Vice President Marketing, FileNet (Acquired by IBM) 

Clients Served

• Corvex.ai
• MiraCAD Technologies
• Netradyne
• Riskified

Education

• MBA, Pepperdine University
• BA, Political Science, UC Santa Barbara

Download Grant's Resume Here