Deborah Overdeput

Picture of Deborah Overdeput
Focused on fueling revenue acceleration, Deborah develops and executes marketing strategies enabling B2B companies to achieve double-digit revenue growth and turn flat businesses into growing enterprises. She is an expert demand generation marketer who applies modern marketing techniques to drive top-of-funnel activity, nurture leads, and build revenue momentum. Deborah develops the positioning and differentiation needed to stand out from the competition and works collaboratively with sales to accelerate new customer acquisition, expand current customer revenue, and reduce attrition.
Find me on:

Recent Posts

Beyond the Buzzwords: How CEOs Can Build a Truly Resilient Business

Beyond the Buzzwords: How CEOs Can Build a Truly Resilient Business

Wed, Oct 22, 2025 | Posted by Paul Sparrow

In every keynote, article, and boardroom conversation, “resilience” gets tossed around as the Holy Grail of leadership virtue. But resilience is more than just surviving economic turbulence—it’s about turning disruption into a competitive edge.

Too many CEOs treat resilience as a slogan rather than a strategy. Real resilience is built in advance, not claimed during a downturn. It starts with clarity regarding where you are in the economic cycle, where you’re headed, and how to align your people and resources accordingly.

Read More