Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Jennifer Apy

With a keen focus on driving ROI and shareholder value, Jennifer thrives on building long-lasting relationships while developing new channels and strategic product marketing opportunities to accelerate business growth. A 30-year marketing veteran, she cultivates key customer and market insights to guide effective marketing and customer-centric product development for a broad range of B2B and B2C companies from Fortune 500 to startups. While driving top-line business results, Jennifer tests and scales new initiatives to formulate a cost-effective marketing mix, and mentors cross-functional, global teams to success.

Outsider Insights | From Hustle to System: Why More CEOs Are Rebuilding Their Sales Function

Mon, Nov 3, 2025 | Posted by Dawn Werry

Outsider Insights

Across Chief Outsiders, we talk to hundreds of CEOs every month. In this new series, we explore the trends and challenges we’re hearing from these discussions – and what you can do if you’re facing the same issues in your business.

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Injecting the “V-FACTOR” Into Your Marketing Efforts Can Be a Game Changer

Mon, Sep 13, 2021 — If the lifeblood of any business is customer cash, then perhaps we can consider customer satisfaction the heart and soul. As a CEO, you likely are well aware of the value of a satisfied consumer. They stick around, spend more, and often become fierce advocates for your company, its products, and services.

The Fractional Chief Marketer: An Insider’s View

Thu, Aug 19, 2021 — How much is just enough? When you are the CEO of a small or mid-market business, this time-honored question isn’t just a euphemism, but a way of life. Obtaining just the right amount of resources – at the right moment in the company’s maturity – can be a game changer. Enter the fractional executive – an experienced, highly-credentialed CMO-for-hire who can be plugged in for a right-sized engagement, without the expense or expectations of a full-time senior marketing executive.

Growth Hacking vs. Growth Gears: Avoiding the Vanity Metrics Mirage

Thu, Apr 29, 2021 — Congratulations! You’ve hired a so-called “marketing expert,” trusted them with your digital properties, and learned today that you gained 1 million hits to your website last month. But, upon reflection, your cash drawer is not overflowing, and you’re certainly not feeling flush with success. It’s a sad reality – though many marketing agencies are well-meaning, there are some that can coax you into the fast-money trap. They promise shortcuts, big hits, and a load of sexy-sounding data that may look good on the surface – something I call vanity metrics, but not real business results.

Growth Insights for CEOs