Sandy Barger

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Sandy Barger has developed and actualized comprehensive business and marketing plans for companies of all sizes, from startups to Fortune 100 organizations. She is an established and award-winning leader in marketing, product management and business strategy. Her successful track record of developing multi-billion dollar businesses and new growth initiatives spans across a variety of organizations, including Entertainment, Consumer Products, Technology, Music, Fashion, Retail, Education and Digital Media.

Recent Posts

The Revenue-Ready Marketing Playbook, Part 2: In a Noisy Market, Make Clarity Your Competitive Edge

The Revenue-Ready Marketing Playbook, Part 2: In a Noisy Market, Make Clarity Your Competitive Edge

Tue, Apr 22, 2025 | Posted by Jyotsna Makkar

This is Part 2 of the Revenue-Ready Marketing Playbook, a 4-part series for mid-market CEOs who want marketing to move the needle.

A CEO once said to me, “We know our product delivers real value. Our customers are happy. But when we show up in the market, it feels like we’re saying the same thing as everyone else.”

That stuck with me, not just because it was honest, but because it’s common. In crowded markets, sounding the same is the fastest way to become invisible. Buyers tune out. Sales cycles drag. Margins shrink. And despite how strong your actual offering is, you keep getting boxed in as “just another option.”

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