Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Sandy Barger

Sandy Barger has developed and actualized comprehensive business and marketing plans for companies of all sizes, from startups to Fortune 100 organizations. She is an established and award-winning leader in marketing, product management and business strategy. Her successful track record of developing multi-billion dollar businesses and new growth initiatives spans across a variety of organizations, including Entertainment, Consumer Products, Technology, Music, Fashion, Retail, Education and Digital Media.

When Customer Value Becomes the Growth Engine

Sun, Sep 13, 2026 | Posted by Ron Greenberg

Executive Takeaways

Differentiated value, not better targeting, moves the accounts that matter most.
Insight is understanding what a customer's situation means for their business, not just knowing it.
Shift from capability-led messaging to outcome-specific conversations, then prove the impact.
Rigorous ABM works because it forces real customer understanding and demonstrated results.

This blog is part of Chief Outsiders’ New Growth Imperative series, designed to help CEOs and leadership teams engage executive decision-makers at targeted strategic accounts by turning deep insights into compelling customer value.

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Growth Insights for CEOs