For at least the past decade, developments in digital marketing – and technology in general – have served to disrupt virtually every industry. Whether you manufacture a product or deliver a service, your business undoubtedly has been roiled by digital developments, and their impact on the expectations – and buying behavior – of your customer base.
Keeping apace with forthcoming developments can help any business better prepare for what’s to come – altering practices to successfully navigate this digital-first world.
That’s why I wait with anticipation each year for the release of Mary Meeker’s insightful – and robust (344 PowerPoint slides) – Internet Trends Report. Mary Meeker is the head of the venture capitalist firm Bond, a spinoff of Kleiner Perkins Caufield & Byers. She has been publishing reports on the Internet since 1995 when she was at Morgan Stanley.
Companies who have reviewed Meeker’s annual tome of top tech trends have often found solutions to keeping up in these rapidly changing times. I am happy to spotlight for you some of the most relevant trends, and how they may affect your business in the coming months.
For business executives, staying relevant in this time of innovation and rapid technological advancement can be challenging. Thankfully, we can leverage consumer and marketplace data, such as the annual Internet Trends report, to develop and modify business strategies to optimize growth.