Growth Insights for CEOs

Turning an Unknown Company into a Smoking Hot Startup

Posted by The Chief Outsider

How Chief Outsiders helped a technology company grow its quarterly bookings from $2K to $2M in its first year. 

Topline

As a CEO or CMO of a young company with a shoestring budget you have plenty of choices, but not much room for error. This case study will explain how Leadcrunch found their way through strategic tradeoffs and increased their revenue by 1000% in less than a year. The key? Building a sustainable path to growth by balancing speed, quality, and the ability to scale.

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Growth Engine Roadmap, Metrics, and Financial Benefits

Posted by The Chief Outsider

If you have been following this series of articles on sustainable business growth, you know that we have arrived at our fifth and final topic.  If you missed the previous articles in the series, you can read Article 1 (The Difference Between a Growth Plan and a Growth Engine), Article 2 (Best Practices in Processes) and Article 3 (People and Organizational Best Practices), and Article 4 (Platforms: Playbooks and Tools).

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An Executive’s Guide to Using Video to Win Business and Influence Deals

Posted by The Chief Outsider

First in a 3-part series on Growing Revenue in the Digital Age.

Video works. It’s a powerful way to tell stories, position products and engage viewers. Most importantly, video can directly help companies grow revenue, increase pipeline and build awareness.  It appeals to both the rational and emotional ways we make decisions. It’s also a preferred way to consume content. Face it, no one wants to read long whitepapers any more. Mark Zuckerberg, Facebook CEO, recently said “Video is a mega trend, in a decade, video will look like as big a shift in the way we share and communicate as mobile has been.”

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A New Model of Leadership for the 21st Century

Posted by The Chief Outsider

The role science is playing in transforming leadership skills is profound. Recent neuroscience research is becoming key in transforming much of what we thought we knew about leadership. Insights gained are dramatically changing the way companies deal with the accelerated pace of change, changing nature of work, generational differences, demands for organizational performance and how we deal with performance issues and performance management systems.

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How Platform Capabilities Sustain Business Growth

Posted by The Chief Outsider

If you have been following this series of articles on sustainable business growth, you know that we have arrived at our fourth topic: Platforms.  If you missed the previous articles in the series, you can read Article 1 (The Difference Between a Growth Plan and a Growth Engine), Article 2 (Best Practices in Processes) and Article 3 (People and Organizational Best Practices).

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