The Chief Outsider

Recent Posts

Does Your Customer Delight Take Flight?

Does Your Customer Delight Take Flight?

Mon, Jun 17, 2019 | Posted by Gary Fassak

Let’s assume, like most businesses, that you have a keen focus on pleasing your customers. You have plans, people and policies that ensure you are offering a great experience, and you are doing everything you can to make it easy to do business with you.

That’s all well and good -- congratulations! However, it’s important to note that there are brands committed to going beyond “pleasing” their customers -- they are moving up to “delighting” their customers.

Read More