Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Tim Manning

An international marketing executive with more than 25 years of diverse and measurable success, Tim differentiates companies and new technologies for optimum growth and maximum ROMI. With a broad knowledge of marketing strategy and tactics spanning retailtech, fintech, medtech, cybertech and other sectors, he builds programs and processes dedicated to driving measurable bottom-line results, on-time and on-budget. A specialist in positioning strategy and messaging, Tim engineers strategy with a customer focus to connect brands in a meaningful way and deliver a unified and compelling value proposition.

Quarterly Business Reviews: A CXO guide to Best Practices

Thu, May 16, 2024 | Posted by Yury Larichev

Most companies run regular QBRs (Quarterly Business Reviews). Getting into QBR practice its benefits, like getting your broader team buy-in on your sales and marketing team issues, creating a sense of urgency on important cross-team action items, building a learning culture within your team, sharing new product initiatives in advance, collect and measure customer feedback (or NPS) regularly. Not to mention you get valuable team face time, undistracted by daily sales activities.

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How to Use Positioning to Own Your Market

Thu, Feb 9, 2023 — Become a big fish in your pond In my previous blog, “What Tech CEOs Get Wrong About Positioning,” we introduced the concept of market positioning – and specifically, how it helps your customers connect the dots between their needs and your product or service. Of all the marketing strategy lessons we at Chief Outsiders share with founders and business leaders like yourself, positioning ranks among the most critical. It truly is a difference-maker for businesses that wish to become the leader of the pack -- to become, in fishing parlance, the big fish in your pond.

What Tech CEOs Get Wrong About Positioning

Thu, Jul 28, 2022 — If you are a CEO that is lamenting slowing sales and lagging growth at your company, it’s tempting to place the blame directly at the feet of the sales team – those well-intentioned front-line soldiers who are responsible to turn your solutions into the bucks that feed the company growth. Indeed, most CEO’s I talk to feel this way – when product and market fit is not happening with enough velocity, or visions of declaring leadership in their market are unrealized, the obstacle standing in the way is always sales.

Growth Insights for CEOs

Tim Manning

Recent Posts

Quarterly Business Reviews: A CXO guide to Best Practices

Recent Posts

How to Use Positioning to Own Your Market

What Tech CEOs Get Wrong About Positioning

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