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Tim Manning
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Recent Posts
Winning the Fraud and Cybersecurity Race: A Go-to-Market Blueprint for Competitive Edge
Fraud and cybercrime have become a systemic, trillion-dollar drag on the global economy—but the fight to turn the curve is more than a market opportunity.
Over the past few years, I have worked alongside cybersecurity and fraud-management teams in government, banking, and payments, and nothing is more satisfying than seeing a new solution stop a romance scam or prevent a pensioner from losing their life savings.
How to Use Positioning to Own Your Market
Thu, Feb 9, 2023 — Become a big fish in your pond In my previous blog, “What Tech CEOs Get Wrong About Positioning,” we introduced the concept of market positioning – and specifically, how it helps your customers connect the dots between their needs and your product or service. Of all the marketing strategy lessons we at Chief Outsiders share with founders and business leaders like yourself, positioning ranks among the most critical. It truly is a difference-maker for businesses that wish to become the leader of the pack -- to become, in fishing parlance, the big fish in your pond.
What Tech CEOs Get Wrong About Positioning
Thu, Jul 28, 2022 — If you are a CEO that is lamenting slowing sales and lagging growth at your company, it’s tempting to place the blame directly at the feet of the sales team – those well-intentioned front-line soldiers who are responsible to turn your solutions into the bucks that feed the company growth. Indeed, most CEO’s I talk to feel this way – when product and market fit is not happening with enough velocity, or visions of declaring leadership in their market are unrealized, the obstacle standing in the way is always sales.