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Beyond Lead Gen: How CEOs Can Leverage Marketing for Sales Performance

Beyond Lead Gen: How CEOs Can Leverage Marketing for Sales Performance

Wed, Mar 27, 2024 | Posted by Per Ohstrom

In today's competitive business environment, a highly skilled and empowered sales force is essential for driving revenue growth. However, the effectiveness of sales training alone is limited without consistent support and reinforcement. This is where the collaboration between the sales and marketing departments becomes crucial. It's imperative to recognize that marketing and sales are not isolated functions but interconnected components of the business success equation.

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