Vince Margiotta

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A senior executive who excels in driving sales, revenue, and margin growth, Vince draws on deep Sales, Marketing and Product Management experience to achieve holistic business outcomes. Operating collaboratively with a sense of urgency, Vince achieves profitable growth through teamwork, sales leadership, strong customer relationships, and cost management. Recognized for top sales performance, he drives breakthrough sales performance by leveraging scale, scope, and velocity.
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The Revenue-Ready Marketing Playbook, Part 2: In a Noisy Market, Make Clarity Your Competitive Edge

The Revenue-Ready Marketing Playbook, Part 2: In a Noisy Market, Make Clarity Your Competitive Edge

Tue, Apr 22, 2025 | Posted by Jyotsna Makkar

This is Part 2 of the Revenue-Ready Marketing Playbook, a 4-part series for mid-market CEOs who want marketing to move the needle.

A CEO once said to me, “We know our product delivers real value. Our customers are happy. But when we show up in the market, it feels like we’re saying the same thing as everyone else.”

That stuck with me, not just because it was honest, but because it’s common. In crowded markets, sounding the same is the fastest way to become invisible. Buyers tune out. Sales cycles drag. Margins shrink. And despite how strong your actual offering is, you keep getting boxed in as “just another option.”

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