“It is a capital mistake to theorize before one has data.” Arthur Conan Doyle Sherlock Holmes solved cases by analyzing information and connecting the dots. He relied on both sides of his brain. Many CEOs building their company are creative and intuitive. They rely on their gut instincts. These characteristics are part of the reason they became CEOs. However, paying attention to the data makes the difference in whether these characteristics are great strengths…or great weaknesses in leading their companies.
The bottom line is that CEOs need both their intuition and data to produce the best results. Too much of a reliance on one or the other can result in misunderstandings and mistakes. And today’s CEOs cannot afford too many of those.
(It turns out that in Belgium, there are strong unions and generous sick-day policies. Most absences are attributed to minor depression.)
- Barbara M Fowler, CMO
Topics: Data Matters in MarketingSat, Jun 11, 2011