Last week I was privileged to participate in a panel discussion on the above topic at the NJ Marcom Summer Networking event in beautiful Florham Park, NJ.
The audience was a mix of about 100 marketers, communications professionals and creatives who service the industry. The panel was also an interesting mix as it included Dr. Jennifer Lehr, Associate Professor, Chair of the Department of Communication Studies, Fairleigh Dickinson University, an academic shaping the next generation of Communication Research, Advertising, and Corporate Communication professionals; Donna Zimet, NJ/NY Region Branch Manager of The Boss Group, a professional staffing consultant/ recruiter with her finger on the pulse of the talent needs of the marketing and communications industries, and David Blair, Head of Industry, Healthcare at Google who is helping to shape the digital future of healthcare industry.
What were our “top 10” trends?
Judging by the questions during the session and the conversations at the networking session afterward, those in the audience were not only engaged, but were facing many of the trends we discussed and often struggling to overcome them.
What trends are you seeing and how are you dealing with these?