CEO Blog - Advice for CEOs on growth and scaling

Featured Chief Outsider

A growth-acceleration expert, Sharon Spooler has implemented marketing strategies that have catapulted companies to enhanced profitability, both through significant revenue growth and efficiencies that reduced the cost of customer acquisition. In a career spanning more than 20 years, Spooler has helped B2B and B2C companies to implement focused strategies in marketing, product management, and analytics. As a results-oriented marketing leader, Spooler has provided significant value for both startups and major corporations, through an approach that marries strategy with customer and market analysis. Chief Outsiders labels this approach as the Growth Gears, which include 1) developing customer and market insights, 2) driving marketing strategies that align with customer and market insights, and 3) leveraging technology to implement marketing programs efficiently, with scale in mind, and so they can provide the learning necessary to provide additional insights. By following this approach, Spooler has transformed the approach to marketing for companies of all sizes.
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