This eBook presents an approach to the development of a data-intelligent digital marketing strategy to drive business growth.
Executing digital marketing tactics without a strategy is like going to battle without a game plan. Most CEOs and CMOs agree that digital marketing tactics need to play a significant role in organizational growth and eagerly support any digital marketing efforts in-house marketers propose and outside vendors provide. These “random acts” of digital marketing, however, rarely help a company grow and usually are the result of missing or misaligned digital marketing strategies.
For real impact, a marketing plan with data-intelligent digital strategies must be created before any action, or tactic, is taken. That plan should be based on data metrics not only from your company, but also from your competition in order to reveal what currently drives (and doesn’t drive) success in the market. Performing a digital marketing competitor analysis of your digital marketplace is the first step in drawing up your company’s actionable blueprint for business growth.
This eBook lays out the four steps needed to develop a digitally-focused marketing plan:
A specialist in transforming companies, products and marketing from “analog” to “digital,” Sean Klunder has gained
a reputation for developing innovative growth strategies that disrupt markets and create more distance in competitive differentiation. Klunder has leveraged digital strategies that have married e-commerce, social media, SEM, SEO, mobile marketing and display advertising into both short-term visibility and long-term ROI. Klunder’s formula led to successes at Korn Ferry International, a recruiting and consulting organization; and World Book, a Berkshire Hathaway company. When not helping Chief Outsiders’ clients navigate their own change management programs, Klunder inspires the next generation of digital marketing experts as an instructor at the Lake Forest Graduate School of Management.