I picked up a saying years ago from one of my favorite motivational speakers. It goes like this: “Things which are easy to do are also easy not to do.” Think about it. Most days, it’s easy to get up ten minutes earlier in the morning and have some quiet time, but it’s also easy to hit the snooze button and stay in bed.
What if there were a few high-leverage marketing programs that also fell into the “easy to do, but also easy not to do” category? Wouldn’t you be interested in learning more about them—especially as the COVID-19 virus spreads and causes economic disruptions and unintended consequences in almost every industry?
The virus-driven economic slowdown is here and it’s time to protect your healthy revenue and profit streams. What marketing programs could you implement with little investment, short time-to-market, and an ability to generate additional revenue? That’s the definition of a highly-leveraged marketing program, and here are ten things you should consider.
And this companion podcast.
It’s important for businesses to have proactive plans to stay healthy in times of virus-driven economic downturns. Find something on this 10-step checklist to try. Get your workforce back on business.
Having challenges with your pipeline management, alignment of sales and marketing programs, customer acquisition, cost per lead, or overall revenue growth? If you are interested in learning more about building a high-performing Marketing program, please give me a shout.