I recently attended a conference – the topic and location have been redacted to protect the guilty – and came away with a few observations:
After shaking myself awake, I pondered what it takes to make a conference both informative AND engaging.
Certainly, conference organizers set forth with the best of intentions – and generally speaking, they have important information to convey to their attendees. But it’s human nature to need stimuli that will help battle the blinkies and manage the monotony.
According to a study funded by Expo, an internally-known conference organizer, a variety of factors – including the rise of social media – are providing event organizers with “more opportunities, but also challenges for audience development.”
With this in mind, I wanted to share some tips and tricks that we can employ – both as conference organizers, and as attendees – to inject some life into the event and create a more interesting, valuable and effective presence for your company or industry:
At the end of the day, it’s human nature in today’s world to want to be entertained while being informed. By adopting some of the techniques above – or, as an event organizer, being mindful of the types of alternatives presented here – you can deliver quality over quantity, and earn the reputation for hosting something other than “another boring conference.”