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Are You Building a Business That's Ready to Scale - or Just a Business That Has Had Great Growth?
There is a version of business success that feels like momentum but isn't quite there yet.
Lead Generation and Lead Management Across Sales and Marketing
Wed, May 27, 2020 — Part 5 of the series: A B2B CEO’s Guide to Navigating the COVID-19 Revenue Reality Have you ever heard sales blame marketing for bad leads and marketing blame sales for not acting on the leads they give? Those are common complaints from both functions. And there are usually aspects of both sides of the coin that are accurate. In our last blog, you hopefully learned from the examples of two businesses that realigned certain responsibilities in a way that created greater cross-functional accountability for sales.
The Sales and Marketing Accountability Paradigm Shift
Tue, May 5, 2020 — Part 2 of the series: A B2B CEO’s Guide to Navigating the COVID-19 Revenue Reality In a world that has struggled to make sense of the COVID-19 pandemic, you, too, are likely working to better understand the roles that your team members will play in the recovery.
Part 4: How Does Employee Engagement Win the Growth Game?
Mon, May 4, 2020 — Culture Shift Now: Getting the Right Help for the Times Co-Authored by Marc Umscheid, CMO, Chief Outsiders and Kristin Anderson, Partner, LeadQuest Consulting Welcome to the fourth blog in our series on the importance of a more engaged culture in fostering growth at your company (if you'd like to read any of the previous posts, they can be found here: Part 1, Part 2, and Part 3). Clearly, a few things have happened in our world since our last blog – namely, the COVID-19 pandemic, and an economic slowdown that has left few businesses untouched, or unscathed. If you have been following our blog series, you may recall that we have been insisting that a carefully crafted culture goes hand and glove with a high effective growth strategy, – making the case for how your leadership shapes the engagement needed for growth. Though the world may have changed – the fundamental principles have not. How you lead your employees now will indelibly reflect upon your cultural and growth mindset. This is now more important than ever.
Finding the Sweet Spot in B2B Markets
Fri, May 1, 2020 — Narrowing Focus to Drive Demand In a prior blog post, I discussed how a lack of market focus can lead to poor marketing campaign conversion rates.
CEO Preparedness Guide for the Post-Pandemic Recovery: Avoiding the Ad-Budget Ax
Fri, Apr 24, 2020 — Blog 1: Avoiding the Ad-Budget Ax In these uncertain times amidst the COVID-19 pandemic, there are likely two distinct pathways for businesses to follow—adapt or perish. Because none of you reading this would ever consider just laying down your arms and not fighting for survival, I thought I’d share a couple of quotes from noteworthy types who chose the latter mindset, choosing to both adapt, and thrive, rather than just survive.
Communicating in Tough Times: A Strategic Approach
Thu, Apr 23, 2020 — As the saying goes, “when the going gets tough, the tough get going,” but unfortunately the saying doesn’t tell us how to get going. Thinking about the many types of crisis, from a data breach to a product recall, from a catastrophic weather event to a pandemic, it's clear they are all different with a unique set of challenges, and as such different ways of “getting going." However, they all have one thing in common and that is the need to quickly, clearly and effectively communicate information.
Achieving Revenue Growth and Excellent ROI with a Radio Restaurant Promotion
Thu, Mar 26, 2020 — Those of you in the restaurant chain or franchise business may enjoy the details of this successful restaurant promotion executed by Doug Reifschneider. Doug was Vice President of Marketing at Pita Pit at the time, but recently joined Chief Outsiders as a fractional CMO. The promotion involved six Pita Pit restaurants located in Northern Idaho and the Spokane area who agreed to pool funds to test a cooperative advertising program. The test included a guerrilla radio advertising tactic, print, social and email support with offers to encourage trade-up and increase party size.
What can Professional Services CEOs do Right Now?
Thu, Mar 19, 2020 — Industry Specific Advice in a Time of Crisis from the Chief Outsiders CMOs These are challenging times. The actions you take now and in the coming weeks will have a huge impact on what happens to your company, your customers and your employees. Some of the challenges we will face during this crisis will apply to all sectors, but some will be industry specific. To help you decide where your focus should be, we assembled panels of Chief Marketing Officers from our Tribe at Chief Outsiders who have spent their careers working in your industry with companies like yours, to discuss what CEOs need to think about doing, right now. The following summary encapsulates the highlights of our panel discussion for the Professional Services industry, hosted by Art Saxby. Featuring CMOs Paul Sparrow, Mark Coronna and Don Lee. For the full benefit, view the discussion video in its entirety (35 minutes). Short of time? See the discussion highlights (6 minutes).
What can Industrial and Manufacturing CEOs do Right Now?
Thu, Mar 19, 2020 — Industry Specific Advice in a Time of Crisis from the Chief Outsiders CMOs These are challenging times. The actions you take now and in the coming weeks will have a huge impact on what happens to your company, your customers and your employees. Some of the challenges we will face during this crisis will apply to all sectors, but some will be industry specific. To help you decide where your focus should be, we assembled panels of Chief Marketing Officers from our Tribe at Chief Outsiders who have spent their careers working in your industry with companies like yours, to discuss what CEOs need to think about doing, right now. The following summary encapsulates the highlights of our panel discussion for the Industrial Manufacturing industry, hosted by Art Saxby and featuring CMOs Dawn Werry, and Dennis Bailen. For the full benefit, view the discussion video in its entirety (19 minutes). Short of time? See the discussion highlights (6 minutes).