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Go-To-Market Cultural Alignment: The Invisible Variable in U.S. Expansion
Many companies that find success outside the United States have one thing in common: the need to succeed in the U.S. market.
That is not complicated or surprising. The United States is the largest economy in the world and, in many categories, the single biggest available market. World Bank data clearly shows the scale of the U.S. economy relative to most global markets. For companies in high-tech, scientific, medical, industrial, and systems integration sectors, the U.S. is not just attractive. It is strategic.
Company leaders want to grow. The U.S. is where they look. They are not wrong.
How Your Executive Team Can Sustain Your Business Growth through Best Practices
Tue, May 1, 2018 — If you don’t believe that consistent, profitable business growth is a need of virtually every small- and mid-sized business, and especially for yours, you probably won’t get value from this article. The real challenges aren’t understanding the value of growth to your business--they are about determining where your best growth opportunities are, prioritizing across multiple potential growth opportunities, integrating both shorter- and longer-term growth opportunities into your management processes, and organizing for success and building an ability to tap into new revenue streams consistently and over multiple years.
How Does a Fractional Multi-CMO Approach Accelerate Business Growth?
Wed, Apr 25, 2018 — Think about the last time you recruited for a key marketing position. The candidates you interviewed were impressive and experienced, but the perfect hire would have required you to take one applicant’s extensive industry background and combine it with the digital savvy and laser-focused strategic mindset of another. While we all strive to identify the ideal expert, securing the perfect combination of knowledge, personality, and skills seems about as likely as capturing a griffin or chimera.
The Digital Growth Imperative for Small- and Mid-Sized Businesses (SMBs)
Thu, Apr 19, 2018 — There are many ways to think about growth, and many models to help stimulate your thinking. One of the more traditional, best known, and still effective models, is this one:
An Equitable View: Four Questions to Ask in Gauging Your Company’s Market Potential
Tue, Apr 17, 2018 — Private Equity investors, as a rule, have a propensity for looking before they leap. Known for their discipline and attention to detail, PE investors rarely reach for a dime without conducting a fair amount of due diligence. Most potential PE investment activity has within its foundation a document known as the investment thesis – essentially, the private investors’ “white paper,” outlining in detail how value will be created and a return made on the investment within the target exit timing. Often the primary drivers of this thesis are restructuring costs – fixed overhead, asset deployment and operating expense. Another driver relates to the sales force – in particular, whether an addition of headcount or selling tools would drive more sales, and increase effectiveness.
The New "Growth Kid" on the Block: Introducing Horizon (Zero)
Wed, Apr 11, 2018 — Since the introduction of Horizon Growth planning in the late 1990’s, businesses which have successfully understood and adopted this multi-year approach to generation of new revenue and profit streams have realized the benefits of forward planning. Horizon Growth planning was introduced in 1999 in a book titled The Alchemy of Growth: Practical Insights for Building the Enduring Enterprise by several McKinsey associates (Baghai, Coley, White). If you want to read a Cliff Notes version of Horizon Growth planning from the author, you can read excerpts here.
How to Create a Stronger Market Position in a Post-Merger Atmosphere
Tue, Apr 3, 2018 — In healthcare there are few environments that are more competitive and emotionally charged than those that are created when teams are forced to coexist in a post-merger scenario. With the ink freshly dried on the healthcare acquisition, you now have twice as many employees in key functional roles – most likely, two chief counsels, two vice presidents of human resources, and, of course, two senior-level marketing people and teams they manage.
Is Your Org Chart Aligned with Your Growth Strategy? Four Questions to Ask Today
Tue, Mar 27, 2018 — Growth strategy conversations have accelerated in boardrooms of mid-market organizations across America. There’s a growing recognition among CEOs that the people around the table may, in fact, may not be suited for the changes that have roiled today’s marketplace. As technology has assaulted brick-and-mortar businesses; a savvy public has flipped the consideration funnel on its head. As competitive advantages between like companies have grown razor thin, the gap between corporate strategy and the traditional org chart has become ever wider.
Insights in Action: How to Turn Market Data into a Competitive Springboard
Mon, Mar 26, 2018 — If you are one of the many CEOs who spent the last few months reflecting upon your company’s current growth strategies, it is time to push forward. By gathering insights about your competition, brand, and customers, you can create a powerful advantage. In fact, the right information can be a springboard for innovation and growth, as well as an effective way to successfully drive differentiation and brand equity.
How CEOs can Leverage Multiple Best Practices: Integrating Horizon Growth Planning with EOS/Traction
Fri, Mar 16, 2018 — What happens when you combine two best practices? Do you get best practices on steroids? Are two best practices always better than one? Is there a chance that they conflict with each other? Can they be used in a complementary manner to accelerate your business’ growth and performance?