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Beating Industry Benchmarks
In my previous blog, I discussed a fast way to assess relative marketing performance, and covered proven approaches to improving six industry benchmark-based Key Performance Indicators (reach, share, engagement, loyalty, pipeline, and progression) that can boost overall marketing effectiveness. Today, I’m going to review some of the key findings from recent research around Marketing benchmarks. I’ll select key metrics from each of these three benchmarks and their implications for optimizing marketing performance.
CEOs: Getting Business "From Here to There"
Sun, Sep 12, 2010 — I spent part of last month enjoying and being "filled" at the Willow Creek Global Leadership Summit. One of my favorite concepts was something so simple and yet so rich that I can't stop thinking about it: the idea that leadership is all about getting from HERE to THERE. Bill Hybels tee'd up the notion. And then soon after, Jim Collins built upon it in his "How the Mighty Fall" discussion.