Another calendar year is just about in the books – and the atmosphere around most businesses is decidedly festive. Your staff, no doubt, is thinking about spreading cheer, forgetting about old acquaintances, and making plans for that dead zone between Christmas and New Year’s when the most mission critical strategic consideration is whether to drive or fly to grandma’s house for the holidays.
For you, as CEO, depending upon the results of the trailing 11 months at your company, you may be choosing to enjoy that extra glass of spiked Egg Nog at the company Christmas party – or channeling your inner Scrooge with the furrowed brow of regret.
For most senior leaders, regardless of your company’s performance this year, your need to produce 2018 revenue begins on January 1 – and not a day later. This means now is a perfect time to check in and ensure your functional units are functioning as required.
In today’s “always on” communications environment, where the consumer has completed 57 percent of the sales journey before contacting us, we have to ensure that our marketing department is consistently aligned with our organizational strategy. In today’s marketing paradigm, the health and welfare of our entire brand awareness program, sales funnel, corporate culture and future revenue potential lie at the feet of this intrepid group.
As CEO, you can gain insight into the efficacy of your marketing efforts by asking five simple, yet purposeful, questions. Think of this exercise as a way to take inventory into your marketing investment.
Are you prepared to take your marketing inventory today? Do you know what your marketing mission is for 2018? If not, perhaps Chief Outsiders can be of assistance to you in identifying and implementing opportunities for growth and success. We’re here to help CEOs coach marketers to achieve success in their positions. When you’re ready, let’s talk.