Achieving Revenue Growth and Excellent ROI with a Radio Restaurant Promotion

Achieving Revenue Growth and Excellent ROI with a Radio Restaurant Promotion

Thu, Mar 26, 2020 | Posted by Doug Reifschneider

Those of you in the restaurant chain or franchise business may enjoy the details of this successful restaurant promotion executed by Doug Reifschneider. Doug was Vice President of Marketing at Pita Pit at the time, but recently joined Chief Outsiders as a fractional CMO.

The promotion involved six Pita Pit restaurants located in Northern Idaho and the Spokane area who agreed to pool funds to test a cooperative advertising program. The test included a guerrilla radio advertising tactic, print, social and email support with offers to encourage trade-up and increase party size.

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