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5 AI Trends Every CEO Must Act on in 2025
Earlier this year, I shared takeaways from Mary Meeker’s Internet Trends Report, which showed how AI is reshaping business at a macro level. Building on that, Google Cloud’s 2025 AI Trends highlights five forces that will directly impact companies in the year ahead.
AI is no longer experimental. It is restructuring markets, reshaping customer expectations, and redrawing competitive boundaries. Here are five AI trends CEOs are preparing for now:
How to Brand the Service Component of your Business
Thu, Jan 28, 2016 — In the two previous posts I discussed the concept of branding a service delivery process and some of the benefits of pursuing this approach. Then I offered some real-life examples of effective service and discovery process brands. In this final installment, I will present steps to guide you as you create your own service process brand. In the simplest terms, it means standardizing and naming an existing process, then promoting it to customers.
Branded Service Processes Create Value and Profits for these Companies
Thu, Jan 21, 2016 — In my previous post, I introduced the concept of branding a service delivery or discovery process and outlined some of the benefits of pursuing this approach. In this installment, I will share some real-life examples of service process branding to give you a better idea of how it works. Below are three examples of branded service delivery. The third is explained in greater detail to more fully illustrate execution of the concept.
Brand Your Service Delivery Process to Grow the Business
Thu, Jan 14, 2016 — In this post and the two that follow, I’m going to share a straightforward approach to increasing profits that most of the companies I encounter fail to exploit. Implementation is within the reach of small and medium sized companies and the potential rewards should grab the attention of CEOs.
The Shocking Cost of a Bland First Impression
Wed, Jul 22, 2015 — The Tale of the Flavorless Wonton Soup, or Brand Strategy gone South When we first moved into our peaceful cul-de-sac home somewhere in suburban Seattle, my family and I were pleased to note the existence of a Chinese restaurant, on the corner of a street just two blocks away. Disappointingly, our first trip to this establishment was, in a word – awful. If Yelp! had existed a dozen years ago, my review would have read something like this:
The Elton John Brand – Lessons in Marketing Management from The Rocket Man
Wed, Nov 20, 2013 — I read with interest several recent Elton John interviews in support of his latest (33rd) album release, The Diving Board. In a WSJ interview, the album is praised for being a return to the basic style that had Elton continuously on the Top 40 charts for over 4 years during the mid-70’s. The articles made me think about how a brand that started strong can survive for so long putting out some questionable products, and what lessons about marketing strategy we can we take from this.
Five Marketing Lessons to Learn from Jimmy Buffett
Sun, Jul 14, 2013 — Friends asked my husband and me to join them for a Jimmy Buffett concert recently near Dallas, Texas. Never in our wildest dreams did we think that over a span of a few hours we would escape to a tropical venue where we would be entertained while learning marketing tips from a barefoot guitarist on a stage singing about margaritas, cheeseburgers and shark fins. Jimmy Buffett’s brand, inspired by his lyrics and lifestyle, has taken on a life of its own. I made it my mission to find out what Jimmy Buffett has done so right to grow a loyal fan base comprised of all sizes, shapes, ages and social economic classes. What I discovered during the course of observation and investigation, are the following five marketing tips. 1. Focus your strategy on a niche that plays to your strengths. 2. Build a brand that leaves a visual image in the mind of the customer. 3. Engage and listen to your target audience to grow loyal followers. 4. Establish partnerships that stay true to and enrich your brand. 5. Give back to the community in a way that complements your brand. Keep reading if you want to know how these tips worked for Jimmy Buffett and how they can work for you.
Your Brand and the Buyers Journey: Why CEOs Need to Pay Attention
Wed, Dec 5, 2012 —
6 Ways to Turn Customers into Advocates with a Brand Ambassador Program
Sun, Dec 2, 2012 — Harley Davidson, Intel, Starbucks, Apple. We all know brands that have a loyal group of customers, brand ambassadors, who love to talk about the brand and recommend them to their friends and peers. And these recommendations drive sales. According to the Boston Consulting Group, 9 out of 10 consumers and over 50% of B2B customers trust recommendations from friends, colleagues and peers when making their purchasing decisions. You can invest lots of money in marketing campaigns, but for many companies the most powerful sales driver is a recommendation from a brand ambassador. And a strategic brand ambassador program may be the difference-maker in your bottom line.