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GEO – What it is and Why You Should Understand It
Part 2 of our four-part series exploring how AI search is transforming visibility, SEO, and digital strategy - and what CEOs need to do now to stay competitive.
| Executive Takeaways |
| GEO is about optimizing for answers within AI search engines. Ranking well doesn’t guarantee visibility anymore – AI citations are needed too. Offsite reputation and mentions are just as critical as on-page SEO. |
DRIVE: What Motivates Millennials?
Sat, Nov 26, 2011 — Recently, I spent a week working on a project about 90 minutes away and decided to make my commuting time "profitable" be listening to an audio book. Since I was driving, I chose "Drive: The Surprising Truth About What Motivates Us" by Daniel Pink. It was an inspired choice. It is especially relevant to those of us who work with today’s “Millennial” generation and since, in addition to my work as a Chief Outsider, I also teach an undergraduate course at Rutgers University, its message really resonated with me. Pink shares lessons from four decades of scientific research on human motivation. He explores what science knows about the subject and compares it with what business does — and does not do. He examines the three elements of true motivation — autonomy, mastery, and purpose — and offers simple ideas for putting these concepts into action.
Situational Competence: A Requirement for International Management
Sat, Aug 6, 2011 — Small and mid-size businesses are becoming increasingly international. This means that CEOs who want to grow need to gain expertise in understanding employees and clients from different cultural backgrounds.
Four Must-Have Strategists Every CEO Needs
Sun, May 8, 2011 — Every CEO has the responsibility to set the vision and make certain the strategies to address this vision are created and implemented. The CEO must determine what resource options are best suited to help develop and implement the various strategies and budget accordingly.
CEOs: Getting Business "From Here to There"
Sun, Sep 12, 2010 — I spent part of last month enjoying and being "filled" at the Willow Creek Global Leadership Summit. One of my favorite concepts was something so simple and yet so rich that I can't stop thinking about it: the idea that leadership is all about getting from HERE to THERE. Bill Hybels tee'd up the notion. And then soon after, Jim Collins built upon it in his "How the Mighty Fall" discussion.