.png?width=1500&height=398&name=CO_Corporate%20Logo%202021_4C_HOR_FNL-1%20(1).png)
5 AI Trends Every CEO Must Act On
Earlier this year, I shared takeaways from Mary Meeker’s Internet Trends Report, which showed how AI is reshaping business at a macro level. Building on that, Google Cloud’s 2025 AI Trends highlights five forces that will directly impact companies in the year ahead.
AI is no longer experimental. It is restructuring markets, reshaping customer expectations, and redrawing competitive boundaries. Here are five AI trends CEOs are preparing for now:
AI Trends for the Progressive CEO: Navigating the Transformative Landscape
Wed, Sep 6, 2023 — By: Ed Valdez and Angus Robertson It’s hard to think of another digital trend that has shaken the foundations of conventional wisdom as AI has. Though artificial intelligence has existed in some form since the 1950s, it has taken the emergence – and the related spinal shivers – of Open AI’s ChatGPT product to truly advance the conversation.
Winter is Coming: How Economically Healthy Are You?
Tue, Jul 18, 2023 — If you are a fan of the hit show “Game of Thrones,” you’ll appreciate where I’m coming from: The ominous pronouncement, "Winter is Coming," always managed to capture my attention since I could see through the fictional seasonal meaning it foretold and apply it to events in everyday life. The first time I heard those words, I couldn't help but feel a sense of foreboding. But as time went on, winter never actually arrived in Westeros. A similar mindset has taken hold in the U.S. business world, where we have been hearing for the past two years that we are in a recession -- when in reality, we are not and have not been.
You Might Hit Two
Mon, Jul 17, 2023 — This post is briefer than my usual, with two quick topics vs. one longer theme. 1. Aim “There’s this thing in quail hunting… if a dozen jump and you shoot at the flock, you don’t hit [diddly squat]." “But if you pick a quail, you might hit two.” Hunting expert Steven Rinella Quoted in the Wall Street Journal, 11/28/20
Building a Growth Engine with Effective, Efficient Marketing
Wed, May 10, 2023 — “Efficient marketing requires a target, followed by a message that immediately resonates sufficiently to foster a conversation between two willing parties.” - David C. Baker When that pithy sentence from marketing guru David Baker hit my email box in February, it rang true.
Wizard or Witch? How to Keep Your Business Ahead of the Tornado
Tue, Mar 21, 2023 — My little sister, the owner of an upscale hair salon in Georgia, called last week. Twice. No message. In our family that means a twister has touched down in the backyard, so “call me back – now.” I eventually reached my dear sis and she spat, in a Wizard-of-Oz-Lions-and-Tigers-and-Bears-Oh-My tone of voice, her concerns over the economy. The collapse of two banks. Rampant inflation.
“It worked really well, until it didn’t”
Thu, Mar 9, 2023 — Over dinner with Ted, the retired founder/CEO of a successful company in the electric power sector, I heard an interesting story with a widely applicable lesson.
The Great Resignation: Can Marketing Reverse the Trend at Your Company?
Thu, Sep 1, 2022 — If you, like me, are of a certain age, it’s easy to reflect on how different it was to get a job back in the day. Many jobs required an application and a resume, not to mention a one-on-one interview with the hiring manager. Shake his hand firmly, swallow your pride, spit out the answers – and hope that this interaction leads to a job with decent pay, health insurance, and a chance to sit at the big kid’s table someday. Working from home? Well, that was a one-way trip to the unemployment line. And culture? “Keep your mouth shut, listen to the boss, do what you’re told, don’t complain, and you’ll get a check every Friday. That’s our culture.”
Lead Conversion Lacking? Try Advancing Performance Marketing
Mon, Jan 24, 2022 — Though the past two years will be remembered by most for the impact that COVID had on our lives and livelihoods, most marketers will look back on this time as the era of the “Digital Lead Spigot.” Forced into quarantine at a moment’s notice and anxious to keep their products and services in the consciousness, most businesses – ready or not – twisted the valves on their digital taps and let information flow into and out of their organizations. In fact, one survey found that nearly two-thirds of companies felt forced into accelerating their digital transformation as a result of COVID-19.
Elevating the VIP: Recognizing Your Best Customer is a Make-or-Break Proposition
Thu, Jan 13, 2022 — I have a secret to share that may be surprising. Though automotive folklore insinuates that Henry Ford would only allow his world-beating Model T to be painted in black, you could, in fact, purchase your new horseless carriage in a variety of colors, including blue, red, gray, and green. So as early as 1908 – the year the first Model T was shipped – a customer could distinguish their tastes and flaunt their individuality on America’s roads in a hue that was different from the pack.