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The CEO's Role as Champion of the Unified GTM Operating Model
Tue, May 26, 2026 |
| Executive Takeaways |
| The CEO must be the architect and champion of the GTM model — not its operator. |
Are Fractional CMOs Only Good for Strategy?
Wed, Apr 7, 2021 — The short answer is no. Fractional CMOs, especially the CMOs at Chief Outsiders, are battle-tested veterans who not only were the heads of marketing for 2+ firms, but we all moved up through the ranks earlier in our careers, mainly doing execution. We do strategy and execution when the client needs it. In general, we get things done!