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Turning Customer Insight into Customer Value
Fri, Sep 25, 2026 |
This blog is part of Chief Outsiders’ New Growth Imperative series, designed to help CEOs and leadership teams engage executive decision-makers at targeted strategic accounts by turning deep insights into compelling customer value.
Are Fractional CMOs Only Good for Strategy?
Wed, Apr 7, 2021 — The short answer is no. Fractional CMOs, especially the CMOs at Chief Outsiders, are battle-tested veterans who not only were the heads of marketing for 2+ firms, but we all moved up through the ranks earlier in our careers, mainly doing execution. We do strategy and execution when the client needs it. In general, we get things done!