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What Is Marketing, Really? Why Founders and CEOs Must Lead the Most Misunderstood Function in the Business
This blog is part of Chief Outsiders’ Marketing Leadership for CEOs series, an ongoing examination of the critical dimensions of Marketing (the capital “M” is intentional, as you’ll see) that every CEO needs to understand.
5 Ways to Maximize Business Value for Selling a Business
Wed, Jun 19, 2013 — Today's blog is by guest blogger, Curt Cyliax. How can you boost your company’s short-term earnings while maximizing long-term value? After managing the purchase and sale of a number of companies, we’ve identified five primary drivers to maximize business value. If you’re a business owner who plans on selling a business or transfering your company in the future, you’ll want to know how you can maximize the value of your business, make it more attractive to potential buyers, and get top dollar for your business.