Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

A Practical Implementation Guide for Small- and Mid-Sized Business Executives

Mark Coronna, Area Managing Partner & CMO, Chief Outsiders
with Todd Eberhardt, CEO, Dynasty Leadership Consulting

Somewhere in the historical development of Marketing language the concept of an Ideal Customer Profile emerged. You can find frequent discussion of this concept if you are reading marketing blogs today—it is definitely a “buzz” term, and legitimately so, if you understand the power of the concept and apply it to your customer acquisition programs.

We’d like to discuss how to practically implement the concept of an Ideal Customer Profile and talk about why it’s important, as well as how it can dramatically impact your business, when applied to your Marketing and Sales programs.

All About That Base

Wed, Feb 10, 2016 — Simply stated, a company markets because it is looking to get from one place – its base – to another place. They want to go from a position of low visibility to a position with higher visibility. They have a reputation for doing one thing, and want to expand their audience’s perception to include other things. Mostly, of course, they want to go from their current level of sales, revenues and profits to a level where they enjoy more of all these things, most certainly profits. As with any journey, where you are at the start – your base – is an essential element when planning for your company’s growth.

5 Marketing Strategies Community Banks Use to Move Past Competitors

Sun, Dec 22, 2013 — A recent Wall Street Journal article by Francesco Guerrera, Lenders Looking All Too Similar, quoted a tycoon as stating he chose his financial services on price, because “in the end, banks are really all the same”. This is the last thing any of us want to hear about our business, especially if we are in an industry that prides itself on spending a great deal of time developing an understanding of our customers and creating and marketing solutions designed to appeal to their unique needs. Supporting the belief that strategic innovation can make a difference, Bloomberg BusinessWeek’s article Rural Banks Know Something Big Banks Don’t by Brendan Greeley argues that great customer service combined with other good business practices can produce a good return for shareholders.Over the past year I’ve had the opportunity to work with several community banks and credit unions, and have been impressed with how they are able to defy the premise of the WSJ article. Here are 5 marketing strategies on how nimble organizations have been able to understand their customer and move faster and/or smarter than their larger competitors.

5 Ways to Maximize Business Value for Selling a Business

Wed, Jun 19, 2013 — Today's blog is by guest blogger, Curt Cyliax. How can you boost your company’s short-term earnings while maximizing long-term value? After managing the purchase and sale of a number of companies, we’ve identified five primary drivers to maximize business value. If you’re a business owner who plans on selling a business or transfering your company in the future, you’ll want to know how you can maximize the value of your business, make it more attractive to potential buyers, and get top dollar for your business.

Growth Insights for CEOs

Finding ‘Grand Slam’ Clients Using an Ideal Client Profile to Build Your Business

A Practical Implementation Guide for Small- and Mid-Sized Business Executives

Recent Posts

All About That Base

5 Marketing Strategies Community Banks Use to Move Past Competitors

5 Ways to Maximize Business Value for Selling a Business

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