Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Finding ‘Grand Slam’ Clients Using an Ideal Client Profile to Build Your Business

Mon, Oct 14, 2019 | Posted by Mark Coronna

A Practical Implementation Guide for Small- and Mid-Sized Business Executives

Mark Coronna, Area Managing Partner & CMO, Chief Outsiders
with Todd Eberhardt, CEO, Dynasty Leadership Consulting

Somewhere in the historical development of Marketing language the concept of an Ideal Customer Profile emerged. You can find frequent discussion of this concept if you are reading marketing blogs today—it is definitely a “buzz” term, and legitimately so, if you understand the power of the concept and apply it to your customer acquisition programs.

We’d like to discuss how to practically implement the concept of an Ideal Customer Profile and talk about why it’s important, as well as how it can dramatically impact your business, when applied to your Marketing and Sales programs.

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Strong CEO Confidence Hampered by Talent Shortfall; 3 Ways to Fill Gap

Mon, Aug 4, 2014 — Vistage CEO Confidence Index is Steady and Strong Last quarter, and every quarter since 2003, Vistage International – the leading firm of Peer Advisory Board Groups for CEOs – fielded a survey of its CEO membership on their attitudes and perceptions around the prospects of growth. Dr. Richard Curtin of the University of Michigan analyzes the periodic study. As a business leader you may find it worth watching. Heck, look how predictive these attitudes are to changes in US GDP?

Finding the Right CMO: The CEO’s Guide to Finding, Hiring and Keeping the Right Marketing Talent

Wed, Apr 16, 2014 — For growth oriented companies, the stakes couldn’t be higher. To grow at the rates that a CEO would like, marketing’s role as business strategist, customer megaphone, product architect, chief revenue planner and demand tactician is critical. And if they want to preserve their bottom line, they have to manage their marketing ROI with previously unheard of vigilance.

CMO's Guide to "Hiring" the Right CEO

Sat, Jun 29, 2013 — Today's blog is by guest blogger, Des Cahill. I recently enjoyed reading Barbara Fowler’s blog post “Hiring the Right CMO”, which outlines the things CEOs should thing about when considering the right CMO for their company. As a CMO, I thought it would be interesting to flip the perspective and outline what a CMO should look for in a CEO they might work for. Caveat - my background is primarily as a marketing executive (CMO, VP Marketing, VP Product) in Silicon Valley tech companies both large (Apple, Netscape, Autonomy) and start-ups (efax.com, Ensighten). So my views reflect primarily a Silicon Valley tech and B2B perspective. I also spent 5 years as CEO of a start-up (Habeas), so I do bring a view from both sides when considering what it takes to create a successful working relationship for a CEO and CMO.

Hiring the Right CMO!

Sun, May 26, 2013 — The blog was originally published on HR.com as Marketing Maverick Meets Team-Oriented Techie: How to Hire the Right Type of CMO. Marketing used to be an art; has it been reduced to just a science? Not entirely, but science has become more and more important as technology gives us additional information on the buying process. And marketing and sales have changed profoundly. Digital has given consumers the power to turn traditional business models upside down, and marketing has become increasingly data-driven. A deep understanding of how this new model of digital communication fits in with the numbers is paramount. It’s a tough bill to fill for a chief marketing officer (CMO), despite the fact that there are plenty of people out there who claim they can “do digital.”

Growth Insights for CEOs

Finding ‘Grand Slam’ Clients Using an Ideal Client Profile to Build Your Business

A Practical Implementation Guide for Small- and Mid-Sized Business Executives

Recent Posts

Strong CEO Confidence Hampered by Talent Shortfall; 3 Ways to Fill Gap

Finding the Right CMO: The CEO’s Guide to Finding, Hiring and Keeping the Right Marketing Talent

CMO's Guide to "Hiring" the Right CEO

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Hiring the Right CMO!

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